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4 ways to turn your social media obsession into a full time career
Social media has opened up so many opportunities for people who would have never been able to land a job in the field they wanted, media Posting to social media platforms such as YouTube, Facebook, Twitter, LinkedIn, etc. can get you noticed on a grand scale and help you make thousands from your own posts. But what if you can't get to that level and want to still make money with social media?4 tips on how to turn social media
Well you can get noticed by large companies in the same niche you're passionate about and they will sometimes pitch to you a full time social media management gig. Usually these companies hire head hunters, but every once in a while you will get contacted by someone who wants to pay you a decent wage to do what you already love doing, posting to social media
You'll first have to build up your following and eventually you'll begin to be contacted by companies interested in you coming in and posting for them
Does this sound like your dream job?
Starting this type of job is difficult because you will need to do a ton of work before you begin to get noticed. You will need thousands, or hundreds of thousands, of followers who are engaging with you on every post you make to social media. This can be through liking your posts to sharing them with their friends and family. Run your own social media campaigns like you're running them for a business who is paying you for the work and you will get noticed. There are millions of people doing the same thing and not wanting a job, so you need to stand out from the crowd somehow.
into a full time job
1. Publish content within a niche you're familiar with
Companies will see your posts and instantly be able to tell if you know what you're talking about. If you're just posting basic images to Instagram with very little content attached to it, you'll get over looked. If you're posting to Facebook and not getting detailed with your images and content, you'll get over looked. You need to stand out from the crowd by knowing what you're talking about.
You'll need to be active as well because no company wants to hire someone that posts once a month to their social media profiles. They want to see a lot of content being shared for free because it will be easier to evaluate who you are and what you're all about. They won't be taking a chance by hiring someone that barely posts one or two things that could easily be reposts from someone else who knows what they're talking about
2. Figure out what gets the most engagement and focus on it.
You could be posting 3 times a day and only getting engagement on one or two of those posts. This could be for many reasons like the time of the post, the content, what you posted, etc. To figure out what time you should be posting for the most engagement you'll need to post like 5 times a day and spread them across the entire 24 hours, or get close. Let's say you do this and you figure out that 12pm (noon) is your best time to post. Now you can post 5 times between 10am and 2pm to figure out exactly what the best time to post is
Sure, you won't get engagement on all of the content and you should be posting regularly anyway, but now you'll know what time you have the best engagement and now you know when to post news related to you or when to pitch products
Your personal opinions don't really matter when it comes to posting on social media. If you're posting to get noticed, you'll want to figure out what the majority of your following likes to see and read. You could like snakes and spiders, but we know that the majority of people around the world are actually scared of them, so the only reason to post about something like that is if you're in the zoology or herpetology niche
3. Treat it like the job you want to be hired for
When you're doing your own social media management you need to treat it like you're alread working for a company, like mentioned above. If you run it like a personal account and post whatever you want, when you want, you won't get the attention you need.
Companies who are looking for social media managers want to hire people who are already being professional online. They don't want to see Stacy posting her weekend getaway trip to Cancun where she was drunk half of the time and when she gets back she decides to post about her niche again. They want to see someone posting regularly about what they love, and not themselves lol.
4. Don’t worry about your profits
You can't focus on your profits if you want to get a job with a big company as their social media manager. You need to focus on what you're posting and how to get the best engagement possible. Figure out what works and what doesn't in terms of timing, content and communication with your followers.
You can't focus too much on sponsored posts to bring in money because businesses will see this as a way to get a few extra bucks in your own bank account rather than post for them. Obviously you wouldn't do this on their profiles, but this is what it looks and that's what they'll think
Focus on posting quality content and images to your social media profiles and the money will eventually follow, hopefully. There's no guarantee that you will get seen by a large company, but doing everything I mentioned above will definitely help you get a few emails from businesses looking to hire you
Social media management is never an easy thing to do when you're trying to get noticed by larger companies in order to get a job with them. You need to be selfless when it comes to your posts and try not to make money off of them. You'll need to post at peak times during the day to increase your engagement because that's what these companies are going to be looking for
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