10 key skills your marketing team will always need to succeed - Part 2
We all know that a good marketing campaign will end in sales, but how exactly do you get those? It's not actually as easy as you would think and because of that, there are teams in place to run entire marketing campaigns in order to help increase the conversions rates of their websites traffic.
I wish it was as easy as setting up a PPC campaign and having people come to your pages which always turn into a sale. But if you've every ran a PPC campaign, you will know that they simply do not work like this.
So what about SEO?
We can just have a whack at it and get a flood of traffic into our websites in order to get a dozen sales a minute, right? Well if it were that easy, don't you think everyone would already be a millionaire by now? When it comes to SEO you or your team will need to know a vast amount of knowledge and you'll also have to be pretty patient because it's not an overnight type of success. You need to be hammering away at the work and getting as many high quality links as possible, but success will come in time if you're doing everything right
Now then, let's get to part 2 of the 10 skills your marketing team will always need to succeed!
1. A Good Project Manager
When it comes to online marketing, you will always need to have a good project manager. This way you will have someone managing everything that is going on when it comes to your marketing and nothing bad will usually happen. Having a good project manager will ensure that your team stays on track as well as churns out great content, images, backlinks, etc. for every campaign you're running. A big team of marketers will always need guidance because some of them may have one idea while the other half has a different one. The managers job is not just to keep people in line, but to be the final decision on what to do and what not to do when it comes to the business.
2. Know everything about content marketing
Content marketing comes with the saying "content is king" and it's true. But just writing up articles and posting them to directories is a thing of the past in today world. Now you need to know everything from guest posting to infomercials that spread the word about your company and what they are all about.
Content marketing also aligns with online PR. Your team will need to know how to interact with people through content. They will need to know what they people are going to think of an ad campaign or content distribution campaign before they even think.
Now I'm not saying that your marketing team has to be all out programmers that can challenge Mark Zuckerburg to a scripting challenge. I'm saying that they need to be just slightly competent in this area in order to stream line everything that is going on.
Programmers are needed in every way when it comes to a website. They can help the website load quicker which will help increase sales through conversions. They will be able to help out when it comes to scripting anything on the website for the rest of the team to be less worried. They will be able to fix whatever it is that needs fixing when it comes to the website not working properly, usually.
4. Having a vision
No marketing team will work well together if they don't have a vision of what they plan on doing and how to work on the plan of attack. Every marketing team has a vision, even a slight one, when it comes to running a campaign for their own businesses or a clients. Your team will need to look past short term goals, which could lose money initially, and focus on the bigger picture. 10 short term goals that lose some money will likely pull in a vast amount of profit once they are all linked together
When it comes to being proactive with online marketing, you need to be testing whenever you can and developing new ideas all the time. You don't want to get left behind because that will only mean less sales and your clients may notice that you're slacking when it comes to cutting edge methods. Your clients usually have a hands off approach to all of this and will trust every word you tell them, but there are a few that read all the time just to stay current on what you're doing and why you're doing it.
Being proactive doesn't just mean helping out yourself and your clients. It means that your team needs to be working on new projects that will hopefully be bringing in some cash flow later on down the road. A good cash flow for the company means that every gets to keep their jobs, so it really does pay to be proactive lol
This second set of key skills any online marketing team needs to be successful is just the tip of the iceburg. You will need to implement these skills and fine tune them to the best of your ability. Some of them will come second nature while others you'll have to work on in order to perfect, but it's worth it