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How much money you should be investing when it comes to content marketing
Content marketing can be tricky for some people who are new to the game. For this reason, new webmasters or website owners aren't sure how much they should be spending on content marketing, but I'm here to help you out as much as I can You'll always need content whether it be on your own website or on a 3rd party website that is linking back to you. Google now values in content links pretty highly and you will also need to get them on credible websites which are sites with good authority in the eyes of Google.
You'll be paying for the work in one of two ways. You'll either be paying someone, or a company, to place the links for you as a service or you will be doing it yourself, which will cost you time. And we all know that time is money
Most new business owners will not invest into any sort of content marketing until they know exactly how it will work for their business. This doesn't make sense to me because every campaign is different for each business. You can't really judge how successful your campaign will be compared to someone else's because no 2 campaigns will yield the same results. One business owner may tell everyone that they didn't have any success with their campaign and it's pointless to run anything with content. But they could have been doing it all wrong and actually screwing everything up, then spreading false information saying it isn't working. I can tell you that if content marketing is done right, it will show in a short amount of time because you will have a very nice ROI on your hands
So when it comes to content marketing, how much should you be investing?
You'll need to figure out if it's worth it to invest money into a big corporation to do the work for you or if you should just be doing everything yourself at a slower pace. Sure, the big company will likely do everything much better in a quicker amount of time, and also cost a pretty penny, but it's usually worth it because they have an experienced team doing the work. You can easily do everything yourself, but the amount of time you will have to invest in this in order to do it right will take over your life and could hurt your own profits due to lack of customer support and other problems that will arise.
The ROI will show itself pretty quickly after a successful content marketing campaign is underway. You will notice your traffic increasing due to all the links being placed on high authority websites that are sending you direct traffic, as well as the search engines now sending you traffic because your rankings have increased.
The payoff could be a lot, or just a little, this is why I urge people to try doing content marketing on their own at first in order to judge the profit potential of a bigger campaign. Obviously you will have to do a good amount of work in order to get an accurate assessment, maybe 2-3 weeks of writing and posting. But this initial time invested will let you know if you're ready to put your website in the hands of a more experienced content team. If the profits are there when you're doing the work, imaging how much your ROI will jump if you use an experienced team
Investing in content marketing can have a risk to it. You might do it all wrong or you might hire the worst company in the world who does very little work but keeps your money. Because of this, I urge everyone to do their research and figure out what they need to be doing before they go out on their own and publish content everywhere. You could actually hurt your websites rankings if you're getting your posts on just any website that allows you to write. You will need niche related links in order to have the biggest impact within the search engines. Not getting niche related links will just be wasted time because you won't get as much of an impact.
Running a content marketing campaign the wrong way can get you some penalties as well. If you're hiring a $10 service to do "content marketing" for you, you can be sure they're just publishing super spun content that isn't very readable. This will never be good for your content marketing campaign because Google is catching on to these spammy techniques and devaluing any website using them.
Content marketing, just like any other online marketing, there is a curve. In the beginning you won't see much in terms of results because the search engines will take their sweet time evaluating everything before they begin to send you some traffic. If you don't notice anything in the beginning, this doesn't mean you should stop, it means you should keep a steady pace when publishing content to your own website as well as 3rd party sites.
The longer you've been posting, the more compound the results will get. Since most of your links will be permanent, hopefully, you will only be laying more and more links on your backlink profile and that's exactly what you need. Building up your authority over time will guarantee you top placements for a lot of your keywords, obviously the more difficult ones will take time.
Add quality AND quantity
Everyone said you should have quality over quantity, but I say that you should have both Add thousands of high quality links with great domain authority and you will rank in no time. Do you think a good SEO company will run a content marketing campaign for $3,000 a month and only place 10 to 20 high DA links? NOPE! They will be busting their butts to get you as many high quality niche related links as possible! They want you to stay signed up with them, and if you're not seeing any sort of results after their first month of work, they know they could lose you as a client.
You can't use software for this type of posting. You will need to build up your 3rd party profiles gradually and then start adding links to your own websites when you can.
In The End
You'll need to invest what you're willing to lose. You won't see any type of positive ROI right away so you will feel like you're just wasting money in the beginning. Do you content marketing for a few months and then you'll start to see the benefits of your investment
There's not real number I can put on this because it's simply up to you on what you want to invest. You could be a multi million dollar corporation but only want to invest $1,000 a month into content marketing or you could be making $30,000 a year and want to invest half of your earnings each month into it. I would start slow and build up your content marketing over time. You never want to scale up too quickly and burn out before you become successful just like many companies have done before you.
Content marketing is a smart investment if you're working with the right company or you know what you're doing. You can write all of your own content and save $15 to $30 on a well written post, but that post could take you all day to write. You will have to weigh your options and figure out if it's worth it to you to invest your own time into the campaigns or is it smarter to pay a premium and work on other parts of your business.
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