This week we got another big update from Google My Business. The all awaited Google Posts are finally live inside Google My Business. Of course, you will need to be a registered business with GMB but the benefits may be huge.
These Google Posts will appear both inside search results (in the GMB card) but also in Google Maps.
Together with the free "Website" service offered in GMB, Google is offering a full package for small businesses to promote themselves, inform their customers and keep everyone up to date with their latest developments.
If you already have a GMB verified accounts go to it and hit the "Posts" button, like this:
Once you submit a post you will have a few options like adding a picture and writing up to 300 words piece of text.
You can even create an event for your customer, marking the start and the end of the event. These events can be customized with a cool call to action button leading to "Buy"; "Get offer"; "Learn more"; "Reserve" and "Sing up".
So what do you think are the main benefits of using Google Posts? I personally think Google gets you the perfect option to inform your customers and users that are searching your brand name inside a search engine. Keep in mind the Google My Business card for you business only appears to keywords related to your business name.
Therefore if you have traffic on those keywords you would want to get all the benefits of what Google is offering and that means creating these posts, informing about promotions, special deals, events, and anything in between.
You can even promote certain products you sell, like a brand new product or something special you want to push.
Sky is the limit it terms of creativity, you can funnel them to end up on a subscription page, landing page, reservation page (of you in the food business), etc.
As far as I know, Google started offering a similar service back in 2016. But for some reasons only top dogs like political people or celebrities could use it. It gladdens me that Google understood the benefits or offering such a service for everyone and every registered business out there and is further developing Google My Business into something else, a conglomerate of useful tools every company should consider using to their full extent.