Working with High Quality Backlinks to increase your rankings

Working with High Quality Backlinks to increase your rankings

When it comes to ranking your website, you will always need high quality backlinks.  Backlinks have, and will always, be a key component when it comes to Googles ranking algorithm.  By getting plenty of high quality backlinks, you're showing Google that other websites really like your pages and that you should be rewarded with an increase in the rankings for your keywords.

It's not impossible to get niche related backlinks either.  You might not get your links on an eCommerce website if you too are selling similar products, but that's now what you should be targeting.  You should want links from all over your niche, and that means you can target any website talking about the same things you are


So what are high quality backlinks exactly?
Google is the judge on this, and there are a few things that they factor in prior to assessing if a page is in good authority, such as:

1. Domain Age:  Domain age is exactly what it sounds like, how old the domain actually is.  There isn't a big difference between a website that is 6 months old and 1 year old, those are still considered babies in the website world.  You'll need to be online for a while before you can take over your niche simply with DA
2. Link Authority: DA, keyword relevance and many other things go into if something is blessed withe link authority.  You can use Ahrefs to figure out your link authority and other aspects of your link profile.
3. Natural Linking Patterns: Back in the day we were able to publish dozens of articles on article directories such as ezinarticles and get a decent boost because we were basically piggy backing off of their PR (which doesn't exist anymore).  We'd basically build a bunch of high PR links on other websites and aim them back at out own, in return we achieved higher rankings.  Google got wise to this and nuked the majority of link farms like this which resulted in the SERPs going crazy for a couple weeks.  In today's world you have to do more than post a good article where everyone else is in order to get a boost in the rankings.  You need to get your content on niche related websites in order to get the total value of the backlink.  If the website isn't related, you won't get as much of a boost.
4. Exact Match Anchors:  Exact match anchors are still a key factor in getting a high quality backlink.  This basically means you're using your keyword like "Dog Toy" and aiming it at your page that talks about dog toys.  Not doing this, or doing it wrong, will result in less of a ranking boost.  You'll need to mix in anchors such as "Click Here", "More Info" and your URL as a link to broaden you profile so it seems more natural.  Not everyone will be placing exact match anchors for you, so you shouldn't do it either

How do I get these high quality links?
Well that's easier said than done.  You can outsource this type of work to someone here on SEOclerks.com but you'll want to make sure that they are actually putting your links on high quality pages.  Avoid using any service that hasn't updated their listing and has it still saying "High PR Links" because PR doesn't matter anymore.  PR actually hasn't been updated in so long that their lists are probably wrong anyway lol.

To get actual high quality links you'll need to pay a premium.  You can't get 100 links for $10 and expect them to actually be high quality.  A company that I've worked with in the past when I had to send them work because I was too busy actually sells high quality links, but they're not cheap.  Each of these links was around $20 and you have to buy in lots of 10 or 15 at a time.  They would gladly split up the links to aim at different pages of your site, but spending that amount of money on a few links isn't what most people want to do, and that's why they usually gravitate towards the $10 links


What benefit do high quality links have over a massive amount of links?
Well that's pretty simple to answer actually.  The high quality links carry much more weight compared to the massive amount of backlinks you can get for a few bucks.  Think of it as a high quality link equaling 100,000 of your low quality links without the chance of getting a penalty lol.

High quality links will always be better than a massive amount of links because you will be focusing on quality and not quantity.  Quality links are always better to aim at your website because they will not only increase your rankings, but they will likely get you some additional traffic directly through the links themselves



In Conclusion:
Obtaining high quality backlinks for your website isn't always the easiest thing to do in today's market.  You will either have to search for hours every day in order to find a handful of them or you can outsource the work for a few hundred bucks.  Either way, you need these links if you want to be competitive in the SERPs



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Thanks!

Razzy