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5 core things your business needs before being successful online
When it comes to your business, you'll need some core things in order to be successful online. It's no secret that the internet is taking over as the main way to funnel traffic to your business and get new clients. It's also no secret that a lot of business owners have no clue what they're doing when it comes to running a successful website.
The main reason businesses are fearful to get into the online marketing game is because they don't know how much it costs and they are unsure of where to start first. This is a common thing and I'm sure if you talked to 10 business owners, 7 of them would say they don't generate a decent amount of sales online through their websites.
Getting your business online is basically a requirement in today's world. If you're not running a website for your business then you're already losing to you competitors who have been online this whole time. People will go to your website and look up what you're all about before they step foot in your store, it's a proven statistic. So what's holding you back? Could it be the 1 core things that I'm going to be covering? Or is it something else?
5 things any business needs to be successful online
1. Your Own Website
When it comes to being an authority online, you will always need your own website. Sure you can sell on websites like Etsy, Ebay, Amazon, etc. and make a good amount of money. But you're just selling through an authority website and you're not branding yourself. Obviously you can add your own branding to each order, but that's limited and you can't reach more than your current customers this way.
People want to see a website about a business they like going to. They can get updates from you by viewing what you've been writing on your blog. They can see what sort of items you have on your menu compared to the last time they visited. They can even see your entire product line without leaving their couch lol. Having a website will only make you stand out from the crowd who is selling on big authority platforms
2. Social Media Marketing
Now you don't have to go all out and hire someone to do your marketing, you only need to have your profiles on each big platform and be semi-active. Post once or twice a week and your followers will see what you've been up to. You can use social media as a spring board to announce new things you're doing or selling. Think of social media as a sort of public newsletter, you will post something and everyone will hopefully see it lol
After you make all of your profiles you will then link them to your website and show people where they can follow you. Most people have a preferred platform, so having them all available will increase your chances of getting a follow
3. Your Main Citations
Citations are those little snippets of information you'll see on another website that covers your business. It'll show your business name, address, email, phone number, website, hours of operation, etc. Basically it's just a page on a website that shows what people need to know if they want to contact you. These pages can be powerful in many ways from helping you increase your local SEO rankings to actually sending you leads
You can build reviews on all of these citation websites and they will show up in the SERPs. People will notice the reviews, hopefully they're positive, and make a decision on whether or not they want to purchase something from you or contact you for more information.
4. Updating Your Website Regularly
Having a website is great, but not updating it regularly will make it stale and boring. What you'll want to do is post a few times a week, it doesn't have to be anything crazy, just put some information on your website in order to keep your pages fresh. You can even outsource this work to a freelancer writer who is familiar with your niche and you can pay $5 for a decent article to be written.
If you're on WordPress or another CMS that allows scheduling, you can write up dozens of articles and schedule them to post for as long as you want. If you write up 30 articles and want one to post every 3 days, you just did 90 days of work on making your website seem fresh and updated regularly
Now you'll want to make these articles around 1,500+ words so that they have a better impact. I'm sure you won't be able to write up that much content in one sitting without going insane, but you can write until you burn out and then schedule what you've done
5. Make it easy for people to contact you
A successful website and business will never make it difficult for a visitor to contact them. The "Contact Us" form will either be on the homepage or one click away. People usually want to know some additional information before they make a purchase, even if it's just a $5 to $10 purchase.
With bigger ticket items you'll want to have your contact us form ready as well as a live chat option to answer any questions that come across your website. This way people who want to buy, but don't have their questions answered, can contact you through your chat system and get and answer immediately. I like using talk.to because it's free and possibly one of the better services out there. You can download an app so that you can answer any question that comes through your chat pop up in real time
Some of these may seem pretty basic to you, but you may not be utilizing them to their fullest potential. Look over your websites and check off what you're doing, then finish up by doing the ones you're lacking lol. I know that on some of my websites I was lacking a bit and had to update them. Now they are funnel machines and make me a little more money every month
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