Getting a bachelors degree in online marketing wasn't something we could obtain until relatively recently. I remember when I started working online there was nothing that you could get in this niche besides a computer science degree, and that was basically a web design degree which didn't help you with online marketing.
I was recently looking through some classes at a local college and noticed that they offered online marketing degrees. I was pretty happy and sad at the same time because it was like I saw the industry evolving so much that people now needed degrees for it. I was sad because I saw a lot more competition coming out that would easily get a job over me if I ever had to apply for one. I don't have a degree because I started with online marketing back in 2003 and never looked back. I built my company and now I make a decent living, but if it were all taken away from me I wouldn't have a degree to fall back on, and that's kind of terrifying.
Some people say "Well just go get the degree, it should be easy for you" and I agree that it would be easy for me to get the degree. I just don't think that I would ever have the time to go to all the classes over the 2 to 4 year time span in order to get the fancy piece of paper called a diploma. I work at least 60 hours a week and that doens't leave me much time to go out and do many things. I've looked into online courses and even those would take me a long time to do. I've thought about just joining the classes and testing out in order to get a passing grade, but I can't do that will all of the classes and I'd still be stuck working 60+ hours a week while going back to school as well
Getting a bachelors degree in online marketing is a great step forward for our industry. It shows that we're now getting recognized in the world as a credible job. So much that companies are now looking for people with online marketing degrees and not just any degree when they're trying to hire someone to do something with their website.
I was doing some testing a while back to see how many companies would actually take me seriously if I didn't have a degree, and not many did. There were so many companies out there looking for someone to handle their online marketing and they wouldn't even bring me in for an interview because I didn't have a bachelors in something. I mean really? I've been working online since 2003 doing the job they're trying to fill position for and they're likely going to fill that position with someone that has a bachelors in English or Fine Arts lol
I do understand that a bachelors degree shows some sort of ambition when it comes to getting things done. But it also shows that someone borrowed money long enough to get a diploma and is now in debt for something they could have learned for free online. The only reason I don't understand why anyone would take an online marketing class is because it's free knowledge shared online. The online forums that focus solely on online marketing are better sources of knowledge because you have thousands of "professors" sharing their experiences and knowledge compared to the one you have to sit in front of in a classroom for an hour or two every week lol.
I understand why there are companies that will only hire people with degrees and I understand why people go to college. What I don't get is why people would go to college for an online marketing degree, maybe because they think it's an easy degree that can get their foot in the door of almost any company? Not sure lol. What are your thoughts?