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30+ Social Media Facts and Statistics for 2017



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30+ Social Media Facts and Statistics for 2017

30+ Social Media Facts and Statistics for 2017
One of the most crucial parts to any successful social media marketing campaign is knowing and understanding the facts and statistics about each social media site you'll be using. That way, you can know what to focus on, on each social media site you use in your SMM campaigns! So to help with that, here's another 30+ social media facts and statistics that should make for some truly eye opening and revealing things about these social media giants that you can make full use of in your next SMM campaign! 30+ Social Media Facts and Statistics for 2017

Facebook
  • 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.
  • Is Facebook male or female dominated? 75% of male internet users are on Facebook as well as 83% of female internet users
  • 22% of the worlds total population uses Facebook.
  • There are about 81 million fake Facebook accounts and about 5% of Twitter accounts are bogus.
  • 100 million hours of video is watched on Facebook daily.
Instagram
  • Most Instagram users are aged between 18-29 years old, about 6 in 10 online adults.
  • 32% of teenagers think that Instagram is the most important social network of them all.
  • 38% vs 26% of female internet users are most likely to use Instagram than men are.
  • Instagram receives the silver medal with 32% of users.
  • 51% of Instagram users access the platform daily and 35% say they look at the site several times a day.
  • Pizza is the most instagrammed food, directly ahead of steak and sushi!
Twitter
  • 29% of internet users with college degrees use Twitter compared to 20% with high school degrees or less.
  • 81% of millennials check Twitter at least once a day.
  • 88% of businesses with more than 100 employees use Twitter for marketing purposes.
Pinterest
  • 93% of Pinterest users use the site to plan or make purchases.
  • Pinterest drives 25% of all retail website referral traffic.
  • 100 million food and 146 million fashion boards exist on Pinterest.
YouTube
  • YouTube reaches more 18-34 and 18-49 year olds than any cable network in the US.
  • Just 10k YouTube videos have generated more than 1 billion views.
  • More than half of all YouTube views are on mobile devices.
LinkedIn
  • LinkedIn boasts of more than 450 million user profiles.
  • The average LinkedIn user spends 17 minutes on the site per month.
  • 39% of LinkedIn Users pay for monthly premium accounts.
  • 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.
  • Over 1 million LinkedIn users have published long form content, 160k being published weekly and over 19.7 million SlideShare slides are uploaded.
Snapchat
  • On any given day, Snapchat reaches 41% of 18 to 34 year olds in the US.
  • Over 400 million snaps are shared on Snapchat per day and almost 900 photos are shared every second.
General / Internet
  • More than 56% of online adults use more than one social media platform.
  • Pinterest comes in a close third with 31% and LinkedIn and Twitter at 29% and 24% respectively.
  • Almost 80% of time spent on social media platforms happens on mobile.

And that's your 30+ social media facts and statistics! I hope that you liked reading and learning of them and I hope that you'll find these very useful to know when it comes to knowing how to launch a successful social media marketing campaign! 30+ Social Media Facts and Statistics for 2017

Did you know of any of these facts and statistics?

Are you surprised by any of them? 30+ Social Media Facts and Statistics for 2017

Cheers!

Mike.

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anwebservices

Good stats... Interesting too. And most of all, it's good to know things like this when you preparing some social media marketing campaign, so you know how to prepare your advertising and which group of people you can target on each of these social networks. I just start thinking how little we use all this opportunities even when we think we done a lot 30+ Social Media Facts and Statistics for 2017 How expensive are TV ads but we can achieve much more with free exposure on social media networks....




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Corzhens

There is an article in the technology section that I had read about using the social media for advertising the products and services in lieu of tv ads that is exorbitant. When I was reading it, I realized that I had been seeing advertisements of food products that I used to see on tv but now they are mostly in Facebook. Perhaps it is the sign of the times that there will be a paradigm shift soon that big time advertisers will turn to social media.




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Tronia

Yay, more facts, and food for my brain! Haha, 81 million fake Facebook accounts? I guess people do have too much time on their hands. I know that some fake profiles are used for business and promotional purposes but I bet at least half is just some strangers trying to ''troll'' others over the social media.

I am surprised that 32% of teenagers think that Instagram is the most important social media tool. That's quite a useful information for the future of Instagram, don't you think? The newer generations might dethrone the big boss Facebook. Definitely, something to keep in mind and to look out for in the future years.




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astroroid10293

Wow, those points are very fascinating. It goes to show how social media and technology has grown and continues to grow. It's so surprising to see the number of people that use these sites on a day-to-day basis and to see the rate that they continue to grow each year. Lots of people are dependent on these sites for entertainment, or even for news and updates for things that take place all around the world, which is why these sites will continue to grow to be even bigger platforms.




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RedVelvetJuliet

I look at teenagers and young adults these days, and I can say without a doubt that Instagram and Youtube are the most lucrative websites for business. I can't imagine life without them. I am amazed at how much time has changed and how each new generation has drastically different technology than the next. I can't keep up!




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cmoneyspinner

Excellent article. I do my best to keep up what's happening with the social media world. The only networks mentioned above that I have not joined are Instagram and Snapchat. I know some people believe that you have be active everywhere on social media. But that is simply not true. If you can be, that's fine. If not, make sure you leave clearly visible “paw prints” in the social networks where you are active. In other words, let folks that you're serious about managing your social media activities and that you work hard at establishing a good online reputation. Social media is your publicity. Don't create bad publicity for yourself.

Related Link: 60+Social Networking Sites You Need to Know About in 2017




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Niyantha

Absolutely stunned by these stats! Social media is such a craze in this generation. Many social network users claimed to have scrolled through the "news feeds" the first thing in the morning when they wake up. These numbers are only going to increase in the coming age. As shocking as this may be, it is an advantage from the business perspective. Thanks for posting these interesting facts.




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keen2write

Great post mike and they are great stats wouldn't have thought the numbers would be so huge. Just shows how great social media websites can really be.

So guess Facebook isn't just for candy crush lol. I know a lot of people who use Facebook to generate unique sales by just creating Facebook pages and groups. Have you ever herd of anyone selling Facebook groups just something thought I would bring up as I seen a few do this . They get Facebook group over say 300,000 members then they sell it , not sure why like as I would keep it as it can be a great resource having that many members.




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milan009

This is a great post and I think the stats are pretty well. I use Facebook, Instagram, YouTube and twitter but I had never studied about the facts. I loved the facts you presented. Thanks for sharing.




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olalove

I am not supprised at this statististics because I know facebook will take the upper edge and I don't have snap chat, twitter not instagram account. The most convinient way of using the social media is my phone because it keeps my company at boring times and easy to access.




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amitkokiladitya

That was a really nice discussion. I always prefer to learn more about all the applications I use. To keep myself updated about all the underlying facts helps me to develop more interest in my working .




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JackDan

This is captivating and amazing facts and definitely very good and knowledgeable post. The fact that shocked me is 81 million fake accounts on Facebook, like seriously. Now I feel like I will have some of them on my friend list too. I love Instagram more because I love taking pictures and pizza's fact is definitely right. I saw it many times and even I posted some pizza pictures on my Instagram account too.




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amazingsteven

Wow! Amazing statistics, I use Facebook and Twitter regularly but I have not yet started using instagram, pinterest, LinkedIn or Snapchat. But now, I will have to give them a try, seems like I am missing a lot.




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Pixie06

I have learnt many things from this post. I am on most of those social sites and they have all helped me in some way or the other.




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vinaya

So, 22 percent of 7 billion people on earth use facebook, most of the instagram users are between the age group of 18-29, and 80 percent social media activities happen through mobile devices?
If most of the people are using social media through mobile devices and mobile devices have ad blockers on the browsers, what is the point in promoting contents through social media?




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Barida

It's good to know these facts for it will help someone like me know the different social media networks that I can really plan ahead of doing things on in the future.




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Corzhens

When I had read about the influencers in Instagram who are receiving $200 to $400 per post on their endorsement of products, I have plans to creating an Instagram account and establish it as one of the popular even in the local scene only. However, now I seem to be stymied by that statistics that says the bracket below 30 years old comprise 60% of users of Instagram. I am 55 and probably far from that bracket. I wonder if I have a chance to be an influencer. Maybe I have to make a better plan because it looks like a high mountain to climb.




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