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A blog is more than just content on your website
Setting up a blog is fairly eash nowadays because of all the systems out there to choose from that have one click installs and auto uploading sample text so you get an idea of where everything goes. When I have a client ask to set up a blog I usually have it finished in less than 3 hours because all I do is upload wordpress, add a theme that matches their website and I'm done. I may add some content to the blog so they get an understanding of what is going on and how everything works, but it's not too difficult to understand after they post once or twice
Blogging is a great way to bring your readers in and build trust with them. You have the chance to talk with your readers and also the lurkers on whatever you're blogging about, and that's a marketing point that can't be overlooked The comments section of your blog will be where you'll usually be talking with these people. You'll be answering questions, giving advice and possibly getting a new client or two in the process. Not only will you do all of that in the comments section, you'll also be building content on your page which the search engines will see and love If you can create a "safe place" for people to come and have a conversation about a certain topic, they will come back time and time again.
Blogs are always promoting themselves to the search engines if they are active. I would say at least one post a week should keep the search engines coming back to check out your new content and conversations. Today if someone comes across a blog, they will see it as a credible source of information whether it's a review or just something you have a passion for and want to talk about. The more you write about, the better chances you'll have to attract more visitors.
In today's world, social media is a main source of interaction with others. If you have the share buttons properly displayed on your blog posts, you can get a decent amount of shares and get those people to start talking about your posts The people coming to your website will literally be your marketing team if you get those share buttons in front of them. This will increase your newsletter subscribers and engagement with random strangers, in turn building your blog to be even better with every post When someone uses your share buttons they are telling their friends, family and followers that they endorse your post. This is a great thing because you don't have to do all the work to make yourself look like an authority lol.
Bloggers are Experts
Bloggers are usually seen as an expert in their field because why else would they be writing about the topics they are? They don't have to post any degrees or qualifications to prove that they know what they're talking about, their articles do all of that and the followers talking in the comments section cement that they are the authority. For this reason, people tend to blog in order to gain authority within their niche because they don't get scrutinized much on their own websites. And even if they do, they can just delete the comments lol But one of the most important things is that if you're a blogger, you're doing it for yourself and not usually for the money. Now if you do it right, the money will start rolling in over time because of all the traffic the search engines are sending you
In the beginning you'll have to do a lot of the leg work. You'll have to talk with everyone that is commenting on your posts, do off page optimization and talk with others in your niche so that you can eventually get guest posts on their sites to solidify your place as an authority. If a reader likes what the original article is about that brought them to your blog, they will usually stick around and read a few more pages. If you're publishing high quality content and people are coming in to read it, sharing it and commenting on it then you're obviously building trust within the community. You can't just write any boiler plate content either, you need to be yourself because that's what will get people to stick around. Being basic or corporate in your writing won't show any form of individuality and people will leave fairly quick.
Connecting with People
When people are commenting on your blog posts, you will want to engage with them. Not very often do you see a successful blog post something and never come back to talk with it's commenters. The author will usually come back and talk to anyone that has a question and they will even respond to the people just leaving statements like "Great blog post! I've learned so much!" now these are basic posts, but they still warrant a response if you keep them on there You will eventually be turning your blog into a community and you could even add features to turn it into a social media platform similar to Facebook but for your own niche
When you are posting quality content to your blog, you will likely be getting sign ups to your newsletter. This basically means that people want to hear what you have to say or they want to be updated about your business. Some lists have a few sign ups while others have hundreds of thousands, you'll just have to be persistent on building your list over time to hit those big numbers Now that you have some sign ups, you will want to be sending out newsletters. You won't want to send out a newsletter every time you post something on your blog, but you might want to send out one every week with all of your blog posts on it Think of it as an overview as to what you've been talking about and people can knit pick what they want to read. This will only increase your click through rates, comments, engagement, shares and overall interactions with your now growing community
Now a blog is something that needs to be grown just like a child. You'll never be able to skip years of hard work nurturing it and pushing it in the right direction. You will never be able to be an instant authority without doing a lot of work to be seen by the masses, just like if a kid were playing baseball and wanted to be a pro. You need to do the hard work and get noticed before you start getting rewarded with subscribers, shares, comments, etc.
A blog is more than just a page on your website, it is an intregul part of your marketing campaign and will bring in the masses if you treat your content like it's a golden ticket to riches. Each blog post you publish is one step closer to gaining the fame you want, but you shouldn't be counting your posts because you'll just go crazy lol So start up a blog and get to posting that quality content already!
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