It usually know, but you should start blogging for your business because it's a great way to get people in to see your website and content. Content is king, no one can argue that, and it will bring in a good amount of traffic if done right. Now it will bring in traffic from your keywords, but that's not the only benefit blogging for you business has.
When you're blogging you're actually getting words on your website about your niche. People want to see what you're like and you can get that through when you frequently blog for your followers and random people who find their way to your pages. In this discussion I will be going over 10 quick reasons on why you should be blogging
Blogging will help you be seen as an authority within your niche. Being seen as an authority by Google and the other search engines will only increase your rankings and help you get new posts ranked higher in a short amount of time as well.
You're creating your own content hub for your niche. This relates to being an authority, but with this you're giving the people loads of content to browse through that they are interested in. A hub of information for your niche will get people linking to your posts through their own websites as well as sharing your posts on social media.
When you blog for your business you're basically educating your viewers about a topic. If people learn something from your blog, they are more likely to come back and share more content they like.
After you publish a good amount of blog posts you will notice that your viewers will start turning into clients because you're starting to be seen as an authority by them and not just the search engines.
You will be branding yourself or your business with each blog post. Every post pushes you a little closer to be branded, and that's always a good thing
If you're publishing high quality content you will start to get recognized by the search engines and they will eventually fall in love with you. Again, this will get you a good amount of traffic because the search engines will begin to send you traffic due to your rankings being higher in the SERPs.
Over the years, you will have hundreds or thousands of posts which will be similar to an encyclopedia or amazing content that could be linked to for years to come.
If your goal is to make money through adsense or something similar, a blog is the first step in that money making direction. Now you don't need to use adsense, you could actually monetize your blog or website however you wish.
When blogging you will start to get on the radar of people in your niche. I've actually built pretty great relationships with people in my own niche simply because they came in to one of my posts and started talking with me in the comments
Blogging is just a fun way to build up your website lol
Blogging has so many benefits and I briefly touched on the 10 above. I'm sure there are dozens of more reasons you could start blogging, and if you know them I encourage you to post them in the comments When blogging you are increasing your rankings by becoming an authority, building loads of content to rank on your website for years, gaining more clients and overall you'll be branding yourself while building your business to be even better