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5 ways to increase your engagement on facebook
Like most businesses, you probably have a Facebook page, but do you have much engagement through it? Today it's more important to look over the entire process of what you're doing with your Facebook page and measuring it's success. You can't simply evaluate everything based on how many likes a picture or post gets, you need to break it down even more.
A recent study by BuzzSumo was conducted recently that went through 800 million Facebook posts from 2016 to see which posts had the most engagement from the users. Now if you didn't know, Facebook is the largest social network online today with around 1.8 billion active users each month. There are also around 80% of adults from the US who are actively on Facebook as well, but that's pretty obvious since everyone and their grandmother has an account now lol. For this simple reason, Facebook is one of the best marketing platforms to get the word out about your product.
So what kind of posts will grab a users attention encouraging them to engage?
- Anything with an image will be better than plain text. Images and videos will always get more engagement than a regular text post, guaranteed. Another good thing about this is that videos tend to be shared much more often.
- One thing that really caught me off guard when reading BuzzSumos report is that when posting on Sundays you actually get more engagement. This is due to businesses not posting on Sundays because they are not open, which filters out a lot of posts and yours is likely to be seen more. This is one of the reasons I'm rethinking my posting schedule to add in odd hours of the days as well as weekend posts
- Shorter posts, like something you'd see on twitter, usually get more engagement than a long drawn out and detailed post. If you were to link to a post on your own website that has a large article, you will get even more engagement.
- Linking your Instagram account to automatically post to your Facebook page seems to be less engaging than if you were to just post directly to Facebook. So rethink your Instagram to Facebook automation.
With those little tid bits above, do you think there is anything else to cover? There sure is! Below I'm going to cover the 5 ways to increase your engagement on facebook
- You need to think about what was said above and get some videos going. Make some videos that can be posted to your Facebook page and then shared. This will increase your engagement by all the shares bringing in new people who will hopefully share as well. If you're not good at making videos you can always use a whiteboard video creation service here on SEOclerks.com or just post a relevant video from your niche to your page to get some buzz going.
- Think of getting into Facebooks PPC platform to increase your reach. What you'll want to do is wait a day or two before you start promoting your posts. This is because you'll want some natural engagement on your post before you start bringing people in. Once you start to promote your post I would only do it for a maximum of 48 hours and then letting it settle for 24 to 48 hours. After that you can promote again and then let settle. This will let your post gain more and more natural likes and shares while also bringing in the paid viewers
- Add links to your posts for better traffic. Now you don't have to ask people to buy from you, you're simply linking to an article on your website for more information if the user wanted to read more. You can also link to your newsletter signup form and say something like "Want more information like this? Sign up for our weekly newsletter". Using Facebook to market your business is more than just getting likes to your page, so think outside the box a little bit when doing so
- You need to be consistent. Posting a few times on Monday and once on Friday won't give you the best engagement because you don't know for sure when your viewers are going to be online. If you post once a day at the same times, you can get a better understanding on when your viewers are online during those days. Vary it up every week to figure out the best times and after a few weeks you could get a good idea of when your posting per day should go out for the most engagement
- Be sure to vary your posts as well. You're not always going to want to ask for them to click through to your website or sign up to your newsletter. You'll need to post something that's just informational or educational so that your viewers don't see you as blanketing them with advertisements. This will increase your engagement a ton from your current followers and they will gladly share unlinked posts more often
So that covers the 5 general ways to increase your engagement on Facebook. I was excited to learn something, the Sunday rule, when reading through loads of information about how to do this, so I hope you found something of use during your read
It's never easy to do something like this on your own so I would suggest reading up on all the steps it takes to marketing on Facebook and figure out what will give you the most problems. Usually you can automate everything through something like hootsuite, but if that's not for you, you can always hire someone to do the posting for you. Hell, you can probably save money by hiring a VA and having them schedule Facebook posts on hootsuite for you lol
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