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The social networks that your customers care about the most
Social media marketing isn't a new thing, but do you know which social platforms you need to be pushing your business on the most? The answer varies from website to website due to what age range you're targeting. There are a few different age ranges from the millennials who are 18 to 34, the Generation X who are 34 to 54 and then the baby boomers who are 55 and over. Figuring out what your ideal age range to target is crucial when it comes to marketing. A good example of this is if you were selling hover boards you would likely target the millennials since they're more tech savvy and fall for fads lol. Anyway, let's get the the main part of this discussion 3 things you need to know about your
customers and social networks
1. Facebook will usually be the main platform, but that's not all.
Almost everyone will tell you that facebook is their favorite social network, and it makes sense. The next, which was a distant second, was Instagram and it too was popular across all age ranges.
Now millenials didn't think that facebook was the best of the best when it came to social platforms. They actually say that Instagram was their favorite, and that's likely the reason Instagram came in second overall throughout the age ranges.
The funny thing is that Instagram isn't even thought about when it comes to the baby boomer age range. This could be due to the fact that there is only pictures being shared and then there are comments. There's no news, important posts, something to learn from, etc. which is what baby boomers want to see. Also with baby boomers, YouTube fell in the second place for them and Google+ came in third.
Now with the Millenials, they will tell you that they like Instagram more, but that doesn't mean they aren't on facebook. Facebook and Instagram are both owned by the same company, so cross marketing is done all the time. Also, since facebook was the big social platform for the millennials when they were growing up, they all have accounts and won't just delete them lol.
So if you're selling a product you should definitely be on facebook, but you should also be selling on other platforms as well to maximize your reach. If you're targeting older baby boomers you'll likely want to be on facebook while if you're ideal target is the millenials you'll want to be on Instagram more.
2. Millennials and gen Xers are more likely to follow a business page
Roughly 25% of the baby boomers will actually follow a business page on a social media platform while around 50% of generation X will. Another thing to think about is that millennials and generation X expect different things from a business, so you can't please everyone
- Millennials prefer entertainment and info.
- Generation X prefer contests, deals and promotions.
- Baby boomers prefer deals, promotions and info.
Knowing what your target market likes is only half the battle. Knowing why they will unfollow you is what really can make or break a businesses social media profile.
- Millennials will unfollow a business if they had a bad experience, heard about a bad experience or just thought the page was getting pretty annoying.
- Generation will more likely unfollow a businesses page if the page says something offensive. It could be anything actually, like you have Mondays. If a Generation X person absolutely loves Mondays, there's a chance they will unfollow you lol.
- Baby boomers are the more logical of all of them and will unfollow you simply because they feel you're just posting too much spammy crap that they don't want to see. So don't post too much lol.
When it comes to social media marketing, you'll need to know a lot about your target demographic. Not know about them will likely mean you are just wasting your money on things you know work for your other websites, but not this time. Just remember that each network will work best for specific demographics, so target wisely
3. People will usually buy from pages they follow
When it comes to making a purchase from a page the person follows, it was almost a landslide for all demographics. Roughly 71% of all users in each demographic said they would be more likely purchase from a page they followed since they know what the business is about and liked what they were reading.
They all said they would be more willing to purchase from a businesses page if they had a good experience with the business.
So basically what you'll want to do is get a good amount of followers and interact with them at the same time. Answer any messages and respond to comments on your posts to increase your engagement. You don't know who's watching, so keep your conversations PG and people will likely purchase without talking to you
Knowing your customers is the best way to increase your conversions, which will increase your ROI. We all know that increasing your ROI is a great thing, so be sure to figure out what your target demographic is and hit their main social media platform first
Remember to follow me!