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When we concerned about On page optimization techniques some basic things we have to keep in mind.
Basics of On-Page Optimization
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There are huge and huge matters on on page optimization. Like meta tag analysis, content check, title tag, image alt and url check. The main matter is on here about the content. To make rank of any website - the website content should need to be 100% unique. After that all image of the website should need to do follow backlink with image name and a small description and add the hyperlink with the website so that when visitors click any image than tgey will get divert to the image related article or link or url. Thirdly we need to check all website url within the main website content are ok or broken. All url should need to be ok.
I think the links should always be up to date especially when there is an external link to other sites. Just recently, I have been clicking on a link in a forum that doesn’t work. It is not a link in the post but a link in the webpage which is part of the design. But the link to an external web page of another site seems to have been deleted already so clicking on the icon gives an error message. I guess that is a big letdown.