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The image alt tag and anchor text links are very important to Google



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The image alt tag and anchor text links are very important to Google

In a recent response on Twitter John Mueller Webmaster, Trends Analyst at Google said and commented on image alt tag and anchor text links saying, and I quote:

"I wouldn't leave it out if you can avoid it"
The image alt tag and anchor text links are very important to Google

This shows, yet again that Google puts a lot of weight on use having alt tags based keywords on every image on our website as well as generally use text anchor based links. Sometimes we take Google and its crawlers for granted. They aren't as smart as we think they are and a lot of Google robots still look and analyze the little things like alt tags and anchor texts.

I'm not saying abuse this implementation and focus on over optimization and keyword stuffing, I'm just saying that most webmasters out there ignore alt tag implementation for their images as well as forget to add anchor text to links.

You need to help Google understand what you are publishing, you don't need to "optimize" and stuff your keywords every time you get the opportunity, just be sincere in your alt description as well as your anchor text and everything should be alright in the long run.

Let's say you have around 1k images on your website, if every image has an alt tag, I assure you that your website will get a decent amount of traffic just from Google Image Search, even if your alt tag doesn't always reflect some relevant keyword to your niche.
sincere

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TommyCarey

Google started pushing alt tags a little while ago and now everyone who doesn't have their images optimized are actually falling behind in the marketing game lol.

I was actually surprised as to how many people actually didn't know how to add in alt tags to their images, which could be a booming market when it comes to getting new clients for an SEO and Online Marketing company The image alt tag and anchor text links are very important to Google


Something else I like to do is name the image file similar to what the image is about. If it's a skateboarder kickflipping a stair set, I'll name my image skateboarder-kickflipping-stairs.jpg or something like that The image alt tag and anchor text links are very important to Google

You always have to stay ahead of the game so that when Google does do something tricky, you're there to get the top rankings The image alt tag and anchor text links are very important to Google




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overcast

These days I am noticing lot of shutterstock and dreamstime images. So I can see that they are doing a lot of SEO. And with time and again their methods are proven. So I am guessing the image alt tag and the image name is very much important for ranking images. It's kind of safe to say that not all people can get it properly done. Some people may not get domain authority like others.




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Corzhens

I didn’t know that images can also be optimized with the alt tags because I really don’t have an experience in uploading images. When I was co-blogging, all my articles were uploaded by the main blogger and I don’t know if there are tags in the images. Maybe I can check that with the main blogger and suggest to him to add “alt tags” to our images. Most of our blogs have multiple images with a minimum of 3 images per article.




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