The importance of having an active blog on your website

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The importance of having an active blog on your website

In the beginning, blogs were treated as personal outlets to voice what you had on your mind and were usually treated as a sort of diary that was open to the public. Today blogging is seen as a marketing tactic to pull people in from the search engines to make a sale on their website. Blogging is more of a necessity, not an option, if you want to compete with big corporations who are going for the same keywords you are.

So What Exactly Is A Blog?
In short, a blog is a place where you or someone else can post information about whatever they want. These posts don't have to be business or marketing specific, they could just be what you're feeling or how your day was. Today we see blogs as more of an outlet to talk about what is going on with out websites or what is on the horizon in order to increase activity within our websites and increasing our readers. Blogs tend to be updated frequently, unlike static pages of our websites, and the search engines love this.

Some Statistics About Blogs

  • Blogs typically get more pages indexed because of all the updates/posts. Blogs typically receive around 400% more indexed pages than static websites.
  • Roughly 35% of webmasters will tell you that blogs are a great way to do content marketing to bring in traffic from the search engines.
  • Blogs will receive around 90% more links due to natural linking because of the posts that are published.
  • Around 80% of people who read reviews on a blog trust the information that is posted
  • Blogging has been proven to increase your ROI due to the unique content being loved by Google and then sending you traffic.
  • Companies who blog are 65% more likely to generate leads through their posts compared to their competitors who do not regularly post content.

Please Optimize Your Blog Posts!
Usually when it comes to blogging, companies who don't do it will tell you that they simply don't have the time to do it or they don't have anyone with the knowledge to do so. If the only thing holding you back is lack of knowledge and time, then be sure to outsource your blogging to someone, or a company, who knows what they're doing. Not having an optimized blog will only hurt you when it comes to your overall traffic.

If your competitors are blogging, you should be to! They obviously see the importance of blogging and know that with just one post you could increase your sales for the year by 10%... yes, one blog post could hit the rich button and bring in a good amount of sales. Imagine if you hit 10, 20 or even 30 of these kinds of golden posts? Well, if you're not blogging then you'll never know, right?

If you do plan on outsourcing your blogging to someone, or a company, be sure that they know what they're doing. You don't want someone who speaks Spanish coming in to post on your English website. The content will seem broken up and not clear at all, which is what they search engines don't want. They want your posts to be clear and concise so your users will have a good time on your pages.

In Conclusion:
Having an active blog on your website has so many benefits compared to just static pages. You can increase your traffic and sales which that's what we're all targeting! If you don't have the time to do it, or don't understand how, then outsource the work to a credible company (just like mine lol) and they can take it from there to get your posts live and pulling in traffic The importance of having an active blog on your website

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The major goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website, meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website. Creating content regularly informs search engines, such as Google, that your website is actively updated and therefore should be checked frequently to see what new content has surfaced.Once you have posted a blog on your website, don’t stop there! Make sure you promote your blog by sharing it on social media. This strengthens your social media reach, helps your content get found and drives new website visitors to your blog via your social media accounts. It also facilitates content to be shared on social media for anyone who finds it interesting.

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It is a must to have an active blog on your website. You can post your updates and announcements on your blog. You may provide an option for visitors to place a comment on your blog. In this way, you can get an opinion from the visitors.

It is an efficient way to drag the traffic to your website. It is a way to increase the content on your website. This is the reason people pay for comments on their blog or website.

If you have a website and blog on the same domain and if you are unable to promote one of them then you can promote the other one.

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Not many website owners recognize this. The benefits of having an active blog on a site can make a lot of difference if a company is in a market where competition is quite stiff. Having blogs within a website is like having affiliate marketers onsite while their sales team is sleeping or on vacation. Having forums within the site can also help increase traffic but blogs can offer more in terms of content.

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I have noticed that the online services and products site which has the blog attached are more likely to make money. And this system has more stronger control too. It may not be easy for many people to make money this way. But from what I have learned, it is possible to have content marketing efforts to sell the service. And it can be one good option to explain your service or product better. This helps create new bloggers.

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Your article is really good Razzy, it explains clear and logic reasoning why we should have a blog on our site.
Our blog is a platform a good one that allows us exerting substantial and ever-increasing influence over our customers, peers, and the other players in the niche as our readership grows. This will come in handy if we ever find ourself in a position where is needed to defend our reputation or stand out from the crowd in a positive way.

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An active blog is important in maintaining the number of readers. Especially when the recent update is about current issues, it can raise interest. Take for instance the upcoming Halloween, posts to that effect would catch attention. It’s nice to see pictures of costumed Halloween characters. Getting in stride with the season will give the impression that your site is up to date.

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