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Googles Penguin Update - What it did to search
Back in April of 2012 Google launched one of it's biggest changes to the search algorithm and it was called the Penguin update. We now know this as the Penguin 1.0 update since there have been revisions since then. This update targeted websites with unnatural link profiles that had spammy links and and link anchors that were a bit too optimized for a single search term.
The Penguin Update
Whenever Google launches a change to it's algorithm it's main goal is to serve a better experience for it's users. They want the searches of users to be more accurate and relevant so they keep coming back to use the search engine year after year.
These updates are necessary when it comes to the user trying to find something online. Thousands upon thousands of webmasters and online marketers have been gaming the search rankings for years in order to make money, but now they have less of a chance to rank if their websites are unrelated to the search term. With every update we have to change our tactics to rank and eventually we will figure everything out or Google won't be able to fight us anymore since we'll be creating authority websites.
The most devastating update was the Panda algorithm update. The panda updates main goal was to remove low quality content from the search results which were more focused on making money instead of creating value for the users. This lead to all the content generators and spun content going obsolete in a short amount of time. The penguin and panda updates combined did an amazing job at removing low quality websites from the search results.
What did the Panda update devalue?
- Links coming in from spammy websites
- Non niche related website links
- Paid backlinks such as footer or sidebar links
- Overly optimized links with exact match anchor text
Google was now targeting websites that were caught using black hat techniques which were not proving their users a great experience while rewarding the good guys who followed the rules.
This means that if you were caught buying links, spamming links all over the place or using software to blast out your links to low quality auto approve blogs then you would likely get hit by the penguin. On the other hand if you had a smaller website in a large niche and were following all the rules then you'd likely see a bigger boost in your traffic due to Google showing you some love.
It was estimated that around 2% of all the search results were impacted when the Google algorithm 2.0 went live. A lot of the results that were dominating the first page with a single website were now only showing one result.
How to rank after Panda 2.0
With all SEO strategies in todays world, you now need a good amount of content in order to rank for the keywords you desire. If you don't write up unique high quality content that is slightly optimized, you will notice a decent increase in your rankings. If you're building spammy links at these new articles you've written up then there's a good chance your rankings will drop back down lol.
You'll need to combine high quality links with great content in order to dominate the SERPs (search engine results pages). Doing one and not the other will never help you out in the profits department.
With every update you will notice there is a common trend. You'll need to keep doing genuine content creation on your own websites as well as other ones you want to gain links from. By creating quality content you can increase your rankings, but that's not all you need to do, you need to be active on other websites and getting niche related links aimed at your own pages.
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