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A little tip on how to build an email list pretty quick.
Recently I've gotten more into eCommerce and I've been trying to figure out how I can build my lists much larger without investing a lot of extra time into what I'm already doing. I wanted to build my list with the traffic and sales that I've already been getting and to do this I had to get a little tricky. I'm here to show you a way to help increase the chances of getting someone to subscribe to your email list Well let's get started!
Trick #1: Drop Down Newsletters
This is a pretty standard way to get people to sign up to your newsletter since a ton of people use them. There are plenty of scripts and plugins out there that are cheap or free and you just have to add in your images and text along with your email settings in order to capture the persons email. About 5 years ago people would have seen this as a spammy type of website if it used the drop down email capture form, but today it's pretty common to use so don't worry about using one lol.
Trick #2: Discounts
Offering people a percentage discount just for signing up is also pretty common because you're making less money just for them to sign up to your newsletter. A lot of people will sign up for this because everyone likes discounts lol. The beauty of this is that you will sometimes get people to sign up if they were on the fence when it came to making a purchase. They may have thought something was just out of their price range, but if you gave them a 10% or 25% discount just for registering they would likely think again about making a purchase. So not only does this trick increase your email list but it will increase your sales
Trick #3: Lotteries
By doing this type of trick you can get people to sign up in hopes of winning something off of your website. You can say something like "Every Friday we will give away something worth $100 to someone who is subscribed to our newsletters!" and you'll get a good amount of sign ups by doing this. Now they only downside of this is that you will not get everyone to sign up to your newsletter because they will see the word Lottery and think "Well, I don't gamble so I'm not signing up". On the other hand you'll get people thinking "Well, I don't have to pay anything for a chance to win this item each week? I'm In!" I would definitely test out this trick but if it's not working for your user base then I would switch to another way of collecting a lot of emails.
Trick #4: Giveaways
This is my personal favorite method of gaining sign ups. If you're running an SEO service then you can give away free backlinks pretty easily. If you pay $100 for software like scrapebox then you can give away thousands of free backlinks to people just for signing up. I've done this in the past and got close to 6,000 emails in 3 months lol. If you're not in the SEO field then you will want to give away something that is very cheap for you. A good example of this is on a jewelry website that I have up and running that gives away free pieces of jewelry with every unique email address entered along with a name and address. I have it set up to only allow people to submit 1 time per IP address just so that I don't have someone submitting 10 times to get 10 free items. I'm sure that there are some people out there that are tech savvy and know how to change their IP, but in the jewelry industry I don't see too many trying to trick me lol.
Now you're saying "I don't want to pay $3 to $5 per piece just to get a sign up!" well you don't have to
You can source your products for pretty cheap and only offer the items that are less than $0.20 as the free items for a sign up. This means you'll always be paying $0.20 or less per email address added to your list.
If you set up a mailchimp account, or something similar, you can have everything automated in the email marketing department. You can schedule your emails for as long as you'd like and constantly keep people coming back. I would do this prior to collecting emails because it's going to increase your profits a good amount
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