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Hootsuite vs MassPlanner - Who Wins?
Recently I've been going through the Hootsuite vs MassPlanner battle because I'm trying to figure out exactly which I want to use. I'm sure there are a load of people here using at least one of these services and I'm here to iron out any confusion between the two for the newbies out there.
Now then, lets get started, shall we
What do these two have in common?
Hootsuite and MassPlanner are both services that you pay a monthly fee to in order to automate and manage your social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, Twitter, etc. You pay a fee in order to use them each month, Hootsuite having a yearly fee and MassPlanner having a monthly fee which comes out to be around the same price as Hootsuite.
What's Hootsuite all about?
Hootsuite is a system that is built so you can automate and monitor all of your social media platforms. The more you pay for the service, the more profiles you can manage through their dashboard. For beginners running a single website you wouldn't need anything crazy, you might even be able to get away with just using their lowest priced plan and dominate your social media niche The one thing I really love about HootSuite is that you can manage all of your social platforms from one dashboard using one login. After you set up your accounts within your dashboard you will be auto logged in when you log into Hootsuite, which is really nice. You can comment, respond, like, follow, etc. from within the Hootsuite dashboard making it extremely useful tool to reduce your work times.
What's MassPlanner all about?
MassPlanner was designed for anyone wanting to schedule posts to their social media platforms. I'm pretty sure that MassPlanner is not as advanced as Hootsuite, but that's not a huge problem since MassPlanner can hit all the major social media websites in order to be successful. It does look like MassPlanner does not allow you to comment, respond, like, follow, etc. with your social media networks, which is a big bummer. But the upside is that the price per month is lower than Hootsuite so it may be more suitable for people on a limited budget.
Which would you choose, Razzy?
Personally I would go with Hootsuite because of one feature alone, the feature that allows me to interact through all of my social media platforms through my dashboard. This is an amazing feature because I don't have to log into each platform to respond to a comment or follow a certain profile I like. With MassPlanner you can only schedule posts and not respond to anything. You can set it up to have canned responses, I think, but those can backfire pretty quick and make you look less professional.
In the end, I would go with Hootsuite if you have the budget for it. If you don't have the money, go with MassPlanner and manually log into your accounts via a smart phone to stay on top of all your posts.
Hopefully this helps someone out if they are on the fence between the two
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