Google Adwords update - Exact matched keywords are no longer a thing
Google Adwords just got another update. After the 2014 update where Adwords restricted people from eliminating close variations of certain keywords, it now evolved into something completely different and now advertisers can't eliminate certain keywords variations altogether.
In other words, Google is putting a bunch similar keywords that basically mean the same thing into the same pot.
For instance, you now can no longer exact match a certain user's search, in the past, if I wanted my ad to appear only for "party dress lady" that was possible, but eliminating exact match keywords my ad can now appear for "lady dress party" (words reworded) or whatever else Google thinks may the same as my main keyword.
This can create a lot of problems for advertisers who aren't in full control anymore. Personally, I would like to configure my ads to the smallest detail so I can make sure the vast majority of people that do click on my ad are indeed potential clients and I won't waste money on people that may not be interested from the start in what I have to offer.
Google knows this very well but I think this moves just proves time and time again that Google doesn't actually care and all they want is more money from the advertisers.
Have you read about Google Adwords latest changes? What do you think about all this?