We all know the benefits and the potential damage reviews can have on our businesses.
At the moment there are a lot of ways to avoid negative reviews but also increase your chances of getting positive reviews by influencing your customer from certain aspects. Not to mention that fact that we have a huge number of fake reviews, even for big brands, fake testimonials that already most people can smell them from a mile away.
So what kind of reviews do people trust? Well, they are going to trust reviews from sources they already know. Like Facebook or Yelp, the problem is Google has started implementing "Reviews from the Web" in their Google Knowledge Panel results. In other words, people will be able to see reviews from Facebook or Yelp right there within the Knowledge Panel when they are going to type you business name in the search engine.
Take a look at this example:
Business owners everywhere need to understand that honest and unsolicited reviews can help them a lot and can even transform their businesses, you need to make sure those awesome reviews you go are getting seen by as many people as possible, so make sure you are featuring them everywhere and make them visible.
Bottom line is that reviews are all over the place and are here to stay and they only get more and more important as the online arena evolves. Studies show that the vast majority of people are reading online reviews before they make a decision to give their money away.