Search Engine Algorithms and how they affect your traffic flow.
So many times I have had clients call, email, smoke signal, or send carrier pigeons to get a hold of me and voice their concerns about their rankings dropping suddenly. I always have to tell them not to worry because we've done everything right and this is a normal thing to see when you start up an SEO or Online Marketing campaign.
This is a normal thing because Google, Yahoo! and Bing will notice a lot more buzz about your website in the form of new content and links popping up around the internet and putting you in a sort of limbo until they can see exactly what's going on. The sudden drop in rankings happens almost all the time when you start a new campaign, it hits a little harder when it's your very first campaign because you don't have a backlink profile.
The drop in rankings will almost always affect your traffic flow and this is the main reason I get a ton of emails when Google, Yahoo! or Bing does a bigger than normal algorithm update. Typically it's just when Google does an update because they have the majority of the traffic between the big 3 search engines. When Google launched both their penguin and panda updates I had a flood of emails telling me that I was a scammer, a con artist and a thief. I had to go on the defensive and actually link these clients to proof that it wasn't me, it was Google, and that their rankings will come back up to where they normally were, or higher, because we've done everything in the right order to make sure they had top rankings. Of course a lot of people didn't believe me and I lost some clients, but the ones that stuck with me saw an enormous spike in traffic and haven't unsubscribed since Now some of the people that unsubscribed went on to post online that I didn't know what I was doing and that my company was a fraud, but that's only because they unsubscribed when they had a drop in rankings due to the major algorithm updates. And we all know what happens when you stop doing SEO when your rankings drop, you never come back up So these people thought I hurt their websites, but in reality they doomed themselves.
In the end, if you see a dip in your rankings, don't get worried. Keep doing the right SEO, avoid all the black hat crap out there, and you'll be on top in no time You may see a drop in rankings even when you're doing everything right, but that may be because your competition is doing something blackhat and spiked their rankings. But don't worry, they'll be gone sooner than later