Millennials use mobile deceives to browse the internet and consume the web content three times more often than on a desktop. It’s no question that mobile has changed the world but the way millennial have embraced the technology gives us a glimpse into what the future holds.
A recent study shows what has the biggest influence on millennial decisions when it comes to choosing an app.
Nearly half of millennials said a unique feature set and functionality is the key factor that propels them to download and use an app. The second most influential factor is a recommendation from a friend.
47% unique features and functionalities
46% what their friend opinion about the app is
36% cool design something different from the other apps they are using
13% the app has a great price
11% the app is promoted via media
1.5% what celebrities thing about the app
Here are some other statistics on what kind of apps millennials use on a daily basis: