A couple of months ago I wrote my first article on LinkedIn in my way off developing my account to the "All Star" point. Got a decent number of view and helped a lot with my credibility, the actual result was way over my initial expectations.
Since then I've followed some advice given by Mike and Razzy about LinkedIn, I've filtered and made connections with a lot of CEOs, got a lot of recommendations and I get a job proposal every once a week or two, nothing too serious that would make me leave my current job, but still, very impressive stuff by just adding people as connections, no PMs, no nothing.
I want to take this LinkedIn thing to another level but I don't know what my end goal should be.
I guess I'm looking for long term clients that have enough cash to hire me and give me a trial period to prove my worth. I don't really want another full-time job, I already work at the best agency in town and I don't really want to move.
A second goal would be getting a big job overseas, something like US, Canada or New Zealand. Not so sure about this either, though.
So what should I do? Should I write 2 good articles a month help? I definitely want to create a slideshare, should I create at least one slideshare per month too?
For example, if I want to target US clients, should I make connections with CEOs or managers? What should I say in the PMs, straight out list my services or just have start a conversation first?