How To Promote Yourself to Entrepreneurial Success
An excessive number of business visionaries I know still believe that their incredible idea will carry their startup. However most financial specialists concur that the idea is worth nothing alone, and it's the business person's execution that matters. That basically means that offering yourself is more essential than offering your idea.
The same goes for both online and offline businesses.
As a freelancer I've been in contact with numerous people over the years. Most of them are newcomers and most of them doesn't have a clue where to begin. - I try to guide them and I try to tutor these people, both through chat, mail or inbox conversations. However, even if most of these people doesn't have a clue of what to do or how to do it, some of them are sitting on a goldmine without taking necessary actions to put their business on the map.
That's the main reason I started my business. - Brand building.
Although I don't work with super large companies such as Microsoft or McDonald's, I still work for multiple clients. All of them have great ideas but none of them knows how to reach out to people. - And that's where I come in.
My work is usually very easy, and all of them could be doing it themselves, but they pay me to do it, as I've been doing it for years, and I don't mind doing the boring tasks. - And it often comes down to time. - Most of my clients doesn't have enough time to do what I do, so they hire me.
What I want to share with you today is this:
An "idea" is just the beginning. Use your business idea to kick start your relationships with co-founders, investors, customers and business partners. Your ability to promote yourself and learn from these will determine your ultimate success.
Pursue skills you don't have right now. A U.S. Department of Education study shows that soft, interpersonal skills have become more important for success than hard, or technical, skills. Entrepreneurs need to have leadership skills, as well as an ability to work in teams and listen. Coaching skills, which you can learn from advisors and networking with peers, are also a plus.
Polish your reputation, as it's your best asset. Your CEO title might be good for your ego, but in the grand scheme of things, what matters more is how much people trust you, whom you know, who knows about you, and the aura you give off around you. What other people think you can do is more important than what you have done.
Your personal life is now public. With the internet and social networks, things you do in your personal life can affect your success in a big way. Manage your whole image, rather than ignore it. Even the smallest things, like how you behave, your online presence -- or lack of it -- and whom you associate with can help build your brand or tear it down.
Build a positive presence in new media. There are plenty of benefits to new media, if you maintain a positive presence. Your online social networks enable you to build your reputation, connect with people who have interests similar to yours, find educational opportunities and put you in touch with people who can help your startup.
Play nice with people of all ages. The combination of economic need and increasing life spans is keeping everyone in the workplace longer. As a result, you'll need to work well with people of all ages. Each generation tends to communicate differently and offers a different view of the marketplace.
The one with the most connections wins. We have moved from an information economy to a social one. It's less about what you know (Google search will help you in seconds), and more about whether you can work with other people to solve problems. If you don't get and stay connected, you'll quickly become irrelevant.
Just one person can change your life. Remember the rule of one? All you need is that one investor, that one major customer or that one distributor to keep you ahead of competitors. It's up to you to get that key person on board to support your business. Self-promotion in the right way can make all the difference.
Hours are out, accomplishments are in. If you want to grow your business, stop thinking about how many hours you work, and aim for more milestones and traction. Success is more results, not more work. Measure your results and promote them. Help others realize your value.
Your startup is in your hands. Be accountable for your own business success, and take charge of your life. Look for win-win business relationships, since people won't help you if you are not helping them. If you aren't learning and growing, you have nothing to promote and aren't benefitting anyone.
The challenge for all entrepreneurs is to gain visibility and show value without bragging and coming off as self-centered. Take personal credit where credit is due, but also share the successes of the team and the business milestones with everyone Success leverages success.
- Note that I'm not the original author of these points. I just wanted to share it with you as I truly believe it will benefit some of you. - Proper source have been added below.