How to stand out in the app store so you get downloads
Designing an app, or making it yourself, is just the tip of the iceberg when it comes to a successful app. Getting the app downloaded millions of times is where your real battle is, and it's a competitive world.
Get lurkers to become downloaders
You'll need to make your app stand out within the sea of other apps that may show up in the same search results as you. One of the biggest things will be adding high quality images to the description page. If you you're already a well known brand you will notice that people will be more willing to download your app solely because they saw your main image in the search results.
Another one of the big things to get downloads is that your app can never all below 4 stars. If your rating drops to 3 stars you will notice a lot less downloads. This is due to the fact that 77% of new users to your app won't download it if it's lower than 4 stars. People only want the best apps at their finger tips. With a high rating you can even turn these people into buyers if you have in app purchases or a paid app.
You can't really control your ratings by users because it is up to them how they rate your app. But you can talk with them so they feel included and you can get feedback. After you figure out what is wrong you can fix something and get their low rating up to a 5 star rating
Hook them with smart onboarding
So they now have your app on their phone, the battle doesn't stop here. You'll need to help them in any way possible when it comes to setting up their profile, simple actions within the app, etc. Most people will just hammer through the setup process on their own, but there will be a select few who get stuck along the way and this is where a lot of people just stop using the app entirely.
Set up hints in order to hold their hand through the entire process. I know that when I'm playing on an app or even a video game on PS4, if there isn't a short tutorial to show me the ropes in the beginning I feel lost and don't know what to do. With an app I usually just get bored and delete it since they are usually free. With a console game I grind away because I already dropped $60 on it and own it for life lol.
Personalize your communications to make the customers experience great
Once the person has successfully been brought on board, you now have to get them engaged with your app.
Within the app, use the persons name when possible. An example of this would be "Razzy! You've leveled up!" or "Your power is full, Razzy". These will make it seem like the app is working with the user and increase the time on app.
Sending push notifications is also a great way to bring people back into your app. This isn't really a way to get people to download your app, but it's a good practice to use in everything you launch on the app store
Shares and recommendations
A lot of people come into an app because of a share on a social platform they see or someone recommended it to them. An easy way to get shares is to offer bonuses to users who get downloads. I noticed a dragon game recently doing this and they went from a few thousand downloads to a million in just a few months. They offered in game bonuses to people who got their friends, family and random users to download through their affiliate link. It's truly genius since they don't have to pay for this and they're just giving away a number on the game