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Choosing the right social network to increase your sales.
We all know there are a few major players in the social media platforms area, but which do you choose for your business needs and grow sales? Well, I'm here to help you with that
Here are some statistics to get you going.
Target: Adults between the ages of 18 and 65
- 58% of them use facebook
- 23% are on LinkedIn
- 22% are pinning things on pinterest
- 21% are sharing images on Instagram
- 19% of them are tweeting on twitter
- 24% of adults are on 2 social platforms
- 16% of them are on 3 different platforms
- 8% are on 4 social platforms
- 4% are on 5+ social media platforms
- 70% of adults use facebook daily
- 49% use intagram daily
- 36% are tweeting daily
- 17% are pinning daily
- 13% are searching LinkeIn daily
Now then, all social media platforms aren't created equal, and here's why.
is well known and I'm sure many of you know about their business or community pages. Facebook is the best platform if you're trying to build a community around your brand or business. That is because of the ease of accesss and it's super user friendly.
is best for those businesses or individuals who are very image focused. If you want to post loads of images to your website then instagram is where you should be. Post catchy slogans or images with motivational text and it will go a long way
We all know what LinkedIn
is, for those of you who don't, it's a platform for business people. LinkedIn is best for career and industry insights. You can build your connections and some times you hit gold and someone will either sign up with you or you can partner with huge companies, or both
is best for businesses focuisn on good visuals. This is similar to Instagram, but with a little twist. On Pinterest you'll want to post images of your daily activities and what you have for sale. You can usually post a normal picture from your phone, with a filter, and get a lot of buzz around it compared to posting a photoshoped image that looks like it was professionally touched up lol.
is best for businesses that have that "Right Now!" type of content. You can usually get a few sales per tweet if you have a lot of followers. But you'll have to show urgency and not post randomly about products.
Does anyone have anything else they can add?