We all know and understand the direct aspects of promoting content in video format. It's highly interactive and the potential user will understand the message better compared with reading the content.
Search Engines also understand the benefits of video content and will award articles that also include videos with better rankings. Think about it, users attention span is going down every year, if you are not able to stand out with something you'll just end up with a huge bounce rate.
Here is what you can do by integrating videos:
You can summarize the whole article in a video but also encourage users to actually read and discover the details of your content.
You can create an introduction video, explaining what your company stands for and how can you help them
You can develop a teaser type of video for a certain product to get people all hyped out
You can create a video teaching your clients how to use a certain product or service in the right way or how to master it.
Also, some other factors Google and other search engine take into consideration when ranking you because of your video are:
The subject of the video and niche must be directly related to the article or page the video is placed on;
The actual duration of the video should be somewhat short, less than 5 minutes is preferred;
If your video is hosted on Youtube then the number of views and likes matters;
Have an optimized video description so that search engines can understand what you video is all about.
Have you witness the benefits of having videos integrated into your content and pages?