It seems to me that email marketing is a method that is being avoided or not made good use of by many. Many seem to think that it is useless, and that emails simply get filtered as spam, or that recipients delete them as soon as they get them. But I do not think that this is the case if one makes sure that a proper email marketing campaign is devised and that these aspects are seen to carefully:
1. The title.
2. The timing to send the emails.
3. The content and what is being offered/communicated in that email.
In conclusion I believe that Email marketing should not be avoided, or substituted by social media marketing, but rather, one should make good use of it by aiming at increasing retention and open rates. What are your thoughts and suggestions?