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Is email marketing still applicable nowadays?



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Is email marketing still applicable nowadays?

It seems to me that email marketing is a method that is being avoided or not made good use of by many. Many seem to think that it is useless, and that emails simply get filtered as spam, or that recipients delete them as soon as they get them. But I do not think that this is the case if one makes sure that a proper email marketing campaign is devised and that these aspects are seen to carefully:
1. The title.
2. The timing to send the emails.
3. The content and what is being offered/communicated in that email.

In conclusion I believe that Email marketing should not be avoided, or substituted by social media marketing, but rather, one should make good use of it by aiming at increasing retention and open rates. What are your thoughts and suggestions?

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idealmike

Well, as long as there is email and people are using it, there will always be email marketing. I agree though that it is a very underused method of marketing and there are people that aren't using it when they could/should be. But mainly because they don't know how to. Some big sites don't use it and it makes you wonder why. But they're probably making money in other ways so don't see it as a necessity. Plus the territory that goes with it, the stigma that's attached to it, puts a lot of people off from doing it. But there's a huge difference between legitimate email marketing and email spam. There's a difference between sending an email to someone that has opted in, or double opted in to receive them from you and someone that didn't sign up and gets them. The latter being the ones that usually get marked as spam and deleted.

They say "the money is in the list" and they say it because that's what it is. Having a large email subscriber database of people who have manually opted in to receive newsletters and promotions on things they might be interested in can supplement your income. But one does have to adopt a good technique in how its done and use some email etiquette. Such as not sending too many and not always sending offers and promotions to buy things but occasionally sending important information and articles on things they will find useful.

That way it keeps them subscribed. Where as some people just send too many emails that all contain affiliate links all the time and that just puts people off and makes them hit the unsubscribe link faster than a cat running across a hot tin roof!




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Everett

Yes, I believe it is still applicable, however I am unsure if it yields the results that you may want. I mean if you have a loyal audience that wants to receive your emails than of course it may work. But if you have a new website, and there isn't really much traffic to the website, and not many people subscribed to the newsletters than you could see how it wont be very good. Generally, I mostly wait to enable the option for the traffic to subscribe to the site by email after it has gotten either X amount of traffic, or people request to get newsletters.




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Cristian

Depends on your target, but I would say Yes, if done right it may be applicable to most campaigns on most niches.




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Lynne

I think email marketing is vital to working online.

I mean think about it, if you have a website and someone arrives on it today perhaps through organic search or maybe clicking through from a social network right? What is going to bring that visitor back tomorrow?

There is absolutely nothing to bring them back, yes maybe they liked your Facebook page or followed you on Twitter, but they could so easily miss that update with all the content being shared on social media.

If they came to your website via organic search there is really nothing to bring them back other than the quality of your website and let's get real here, there are loads of websites out there that are amazing so you will have to be really incredible.

But if you get that person's email address you can being them back to your website over and over again. Maybe they won't buy from you, but you have a way to keep connecting with that person.

On top of that email requires action, so no matter what happens your subscriber must do something with your email. They must delete it, move it to a folder, reply to it or perhaps even mark it as spam.

An email gets sent out and it sits there in your subscribers inbox until they do something with it. This is a very different case with social media, where if your follower is not online at that exact moment chances are he will never see that message!

Another bonus is that a list of subscribers is yours and only yours. What if Facebook suddenly went back, along with your 10 000 fans? Well then they are gone right... not so with a list.




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EliteWriter

Yes I fully agree with you. Social media has its advantages but as you pointed out if one does not bother to check your page, he will only be seeing your posts if he happens to be online at the time that you post. And what are the odds of that? On the contrary an email will remain in the inbox, and chances are that he will actually open it provided that the title encourages him to see what is inside.




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Corzhens

Email marketing is not in fashion anymore although I think it is still somehow applicable. Depending on the kind of email you send, the creative aspect and the contents, your email may have a higher probability of being read and being responded to. But for an easier marketing approach, I guess social media is the best way to do your marketing. It is free and easy, so to speak. And in case you have lots of active friends and followers in your social media account then you may hit the jackpot.




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TimothyAlex

Email marketing is still applicable, but to be truly effective it needs to be highly personalized and/or action based. Of course, just like snail mail, companies are always going to use it and they will always be those who use the wide net approach. But, it is kinda like telemarketing. The average person is going out of their way to avoid it and it just doesn't work like it once did.




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