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I am interested to know from seasoned email marketers - is there an optimal frequency for sending emails?
I know that I personally don't like receiving a lot of emails from anyone. I like receiving maybe a weekly or monthly email that has something I am very interested in.
How often do you send emails to your subscribers? Do you find that you have an optimal frequency that increases the open rate of your newsletters or maybe even conversion rates?
And at what stage did you find a lot of unsubscribes happening?
Normally when I'm doing something like this I'll have them scheduled to be sent out so that I don't have to do it manually. Because you know, who has time for manual work
Anyway, when I get a new subscriber I will have my system send them a welcome email like most of us do. After the welcome email they'll get another follow up email the next day which is like a follow up asking them how they like the site. This email really doesn't do anything but remind them that they signed up to my website lol They will usually come back or they will unsubscribe, but good riddance! I didn't want them anyway! :'( lol the third email I'll send out 5 days after they registered just letting them know about all the sweet features of the website just in case they missed something. This email again pulls people back in or a few of them unsubscribe. Now after the 1st, 2nd and 5th day I'll have the emails scheduled to go out weekly. So after the 5th day they're signed up, they'll get an email every 7 days until they unsubscribe or I forget to keep adding emails into my queue lol.
So this is what my emailing schedule looks like:
Day 1: Welcome email
Day 2: "Tanks Again" email which is a reminder they signed up.
Day 5: A "Sweet Features" email to bring them back in
Day 12: A newsletter type email talking bout general stuff regarding my website
Every 7 days later: General emails talking about the website.
Sometimes I'll throw an email in there if we do a big update or have a free giveaway coming up, but those aren't too often.
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Thanks Razzy, I think I've got mine set about the same, it is every 5 - 7 days or thereabouts but I have to add more emails into my newsletter series! This has been on my to do list for a long time.
I totally agree with you, when someone unsubscribes then it is good riddance, It is not like a really good email autoresponder is free so every subscriber that doesn't want to read my content is costing me money, so yeah best they unsubscribe
I like this schedule, Razzy. That's a great idea.
I tend to try to keep it to once per week. That way, if something comes up, I don't feel too bad about sending an extra email out. Gives me some wiggle room, and I notice fewer unsubscribes than I think I'd get if I sent more emails per month.
Yes very true. I will unsubscribe from anyone if they email me every day! I also once had a website that emailed me about 10 times a day and I unsubscribed there very fast!
I don't do Email Marketing per se, myself that much, but I've subscribed to a lot of peoples Email Marketing Campaigns in the past to know 1st hand experience on email rate. I have signed up to someone's Email subscriptions that have sent me wayyyy too many emails. One I joined once would send me up to 10 emails a day! After several days I unsubscribe quicker than a bat out of hell! It was just too many emails and really put me off. What would have been fine, which I'm happy with, is to receive no more than 1 email a day. Sometimes 2 a day if they are spread out and are connected somehow. One in the morning, then one again later on in the evening. But even then, they really pile up and unless they're saying something I'm interested in and not just trying to peddle their offers and deals and things to me, I quickly unsubscribe.
This I believe, is where many people who do Email Marketing fail. Instead of sending me emails with things in them I will actually find useful and helpful. Like some small mini-tutorial on how to do something. Or some insider information on something, and it's just blatant promotional emails with links to click. I get bored and become uninterested in them. So I unsubscribe.
There's a few guys I'm subscribed to that do send me offer emails occasionally. But they also send me informative emails, articles to interesting links and things. websitemagazine.com for example, they send me daily emails of new IT articles and the like. They do occasionally put sponsored links in their emails as well but the emails have links to their latest articles too so I'm happy with it.
I would say then, depending on what you're sending, that you shouldn't send no more than 2 emails per day. One is optimum really. Any more than this is just information overload and only bulks out their inbox. If they don't login to their email account but once a week and see a load of emails from you, they will likely consider that to be OTT and unsubscribe or even mark them as spam. So ideally, the optimum amount to send is one a day. Provided it contains some information that is useful to that subscriber and isn't just offers and things.
That's my 2 cents for what it's worth anyway.
Oh wow Mike, really one a day? That is like hectic!
I have an email series set up that sends my subscribers a series of emails and I think I have about 5 days in between each of those emails. I have set those up to be helpful and send my readers to previous articles I have written that I believe will be helpful to them.
Then of course my new content gets sent out as soon as I publish it. I am upping my game now to increase my published posts on each website to at least 3 times a week.
I dropped the ball for a while because I was... umm well just plain tired LOL. I am now making use of content writing services to take the heat off me so that I can keep up with posting often.
I send a first "welcome email" thanks for subscribing, bla bla. And after this first email I usually do it one per week or when I have something really important to share that I think it's worth sending an email about. My advice: do it natural, don't rush things and don't force stuff on your subscribers, otherwise you'll just become spammy. Try to think as a "subscriber" how often would you like to get that information?
Thanks Cristian, yes very good advice and that is how I did it really. I heard so many people saying you must send an email every single day and I just thought that is awful. Never mind that, I can't come up with something to send every single day! So my newsletters won't be quality if I do that!
I don't do email marketing much because I don't have a big email list. My list has just about 20o subscribers. In order to benefit from email marketing, you need to have genuine subscribers. By genuine, I mean the people who voluntarily subscribed to your products, services or blog. I think sending emails to your subscribers once a week is the most appropriate email marketing tactics. I am against sending too many emails. If you are sending too many emails, you are spamming your subscribers' inbox.
The frequency of sending emails depends on the type of emails. For a subscription of newsletter, it has a regular frequency like weekly or even twice a week. Since the receivers are subscribers, there is no problem with the frequency. But for a business email that is like prospecting, I guess it should be just once every 2 weeks so the receiver will not think you are spamming. And your emails should be creative to be very interesting to the receiver. Take note of the term very interesting. It should be otherwise to the spam folder your email goes.