Your websites design can make or break your sales and conversions
I get a lot of clients who get mad at me when I tell them we need to alter their websites design a little bit. The don't really want to edit anything because everyone is afraid of change. And you also have the people who have the "If it ain't broke, don't fix it!" kind of mentality.
Now when I go over the edits with them they are more willing to do so, but most of them are still on the fence. I let them know that altering their design slightly will increase their conversions and then they get a little happy, but still are on the damn fence.
Having a user friendly website that is streamlined and pulls people in will definitely increase your sales and conversions.
If you have a page full of text with no images or breaks, you won't see people staying on it for long.
If you have a page that takes forever to load because all your images are 5TB large, you'll lose conversions and sales because no one will wait for your pages to load.
If your website is not responsive (mobile friendly) people will be less likely to buy from you when they're on their phone.
If the website looks like it was made in 1923, no one will buy from you because it looks old and out dated. Why buy from someone who isn't cutting edge in the field, I wouldn't.
It's so easy today to have a well designed website for under $500 and it blows my mind when people don't utilize places like Seoclerks or other platforms to find credible designers willing to work with you throughout the entire process. I've actually found some people who are willing to take a revenue share instead of me paying them up front. Granted the payment over time is always double than what I would have had to pay them up front, but I don't have to lose a bunch of money right away and I can pay them 10% of the profits until we hit that $XXX mark.
So all I have to say to people still using designs from 10 years ago is this. STEP YOUR GAME UP OR GET LEFT BEHIND!
It doesn't matter how good your business is. If you have a bad design you'll lose sales to your competitor.