Disavow Backlinks - tell me the why and the how please?
I have seen recently a few members here referring to the term "disavow backlinks".
I can guess this is something to do with having low quality, spammy backlinks and then wanting to get rid of them in some way.
I would guess that the reason for having these low quality backlinks is that you would have purchased a low quality service somewhere right?
What are the other reasons you might find yourself with low quality links? Yes I understand that over time links are built naturally but I can't see someone with a really shoddy and low quality website deciding to link to one of my websites for any reason.
How exactly do you check for these bad backlinks and how exactly would you disavow backlinks?
Is this something I could easily do myself or should I rather tread with care and hire an SEO expert to take care of this for me?