Landing pages: SEO optimization vs Conversion optimization
So which one should you choose when building a new Landing Page? Because from my point of view you can’t have both!
SEO optimization will suffer when you focus on conversion optimization for your landing page because these two don’t blend well together.
You’ll be making a lot of sacrifices to have them both in the same landing page so maybe it’s just better to focus all of your energy on proving the best optimization on just one of them.
Figure out what your main traffic source for this new landing page is going to be!
If you plan on using ads, email marketing, Facebook ads or other forms of promotion, maybe you don’t really need to optimize for SEO. In this case, focus on the call to action and conversions.
If you don’t want to pay for ads and you don’t have an established community of potential clients, there is pretty much one thing you can do for driving traffic to your landing page and that’s organic traffic.
Bottom line: Set your priorities and optimize accordantly.