One of my sites recently has been getting less and less traffic and it is starting to worry me. I have been using a few social accounts to draw the traffic instead of SERP as a little test and I think for this niche it is clearly not working. I always provide the best content and pictures for my profiles, which are all carefully researched and always include a reference wherever I have used someone else's photo. What other things are you all doing? In the past I have followed and then un-followed accounts but on this tester account I have been targeting related hashtags and I have seen good engagement but not many visitors are converting to the site. Maybe I have picked a bad hashtag/ nice, but how do you get social traffic to convert?