I would like to share some simple tips that can help to make your business successful online. I am not going to go into a lot of details but I will make a few points which may help you.
Taking Risk: In competitive marketplace, if you unwilling to take a risk you will not gain anything. No risk, no gain and no business.
Setting the right price: It is important that you understand the value of your product, or how much is it worth? By considering this along with competitors' prices you will be able to set a fair price. Avoid setting a very low price. Keep your quality and measure yourself how to set the price and what is manageable for you? The right price will bring the right customers.
Social media marketing: Millions of users each day are active on several social networks. So it is easy to promote any business on social networks.
Investment in SEO: without SEO you can never expect good search engine results. And without this, your business will get little customers especially if it is based on the internet. So, invest money for SEO. e.g. for content writing, keyword research, backlinks etc.