What about "The", and "My" as domain name as forms?
We know that brand name very much importance for making a domain name to establish any brand. But, it is depending on availability. If you do not get as your expecting domain name, you have 2 options. one is you have to purchase domain name from previous or current purchaser with high price and another is you have to chose alternative domain name similar with your brand name. So, if you going to make domain name with unavailability you can use 'the' or 'my' as forms of domain name. For example: mytata.com or thecars.com.
So, you have still chance to register with your brand name if you use the or my as forms of domain name.