Do you use a specific marketing strategy/model when designing a website?
We are all aware of the importance of putting the customer first when designing a website. User friendliness and related aspects are of the essence. However out of the various marketing strategies/models that are recommended, what do you use?
I personally favor the 6Cs marketing model. This is because I like the fact that there are 6 elements which truly affect customer motivation. These include content, customization, choice, cost reduction, convenience, and community.
So basically there needs to be focus on all of these elements for good results.
Are you conversant with this model? Do you use it or think it is helpful?