How do you determine the best PPC network to use on a new website?
When I'm launching a new website I always think of how I can get the quickest traffic that will turn into sales. The route I always take is a PPC platform like adwords or adcenter (Bing and Yahoo). I've tried 7search and was only disappointed with the conversions. I was getting over 1,000 clicks per day and not a single sale to my $10 items, pretty crappy. I'm sure 7search has it's benefits, but I didn't figure them out in the time I was using them for sales
What's your main PPC network to generate traffic for a new website?
I personally like adwords if I can afford it for the niche I'm targeting. Some of my niches in adwords are $15 or more per click, which is insane and I can't compete with that. I try to stay in the $1.00 or less range if I can. Sometimes I'll up it to the $2.50 if I know I can close a client on a $500 service and I can do it within 100 clicks. This basically doubles my money, but the lower you can pay for acquiring the client, the better your profits are obviously.
I do like advertising on Bing and Yahoo! but I tend to just break even over there. I'll spend $100 and profit $100. I do have a website that is suppose to launch at the end of this month that is a subscription based service, maybe that will work well on Bing and Yahoos advertising platform. What do you think?
Any advice you guys and girls can give me on advertising platforms would be helpful. I do like to think I already know a lot about the platforms, but there's always tid bits of information that slip by and never seen again until someone else brings them up