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Is it possible to use the same SEO rules when optimizing a mobile site as you would for a desktop site? And, what are some really big SEO mistakes being made for mobile?
In Google's own words:
Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results.
As Beverly has said, mobile optimisation is all about providing a good user experience. Optimising for mobile is different to optimising a desktop site because they have different criteria for user friendliness. I find a lot of websites that have very bad mobile themes. This makes my search experience on the website very bad and surely this will contribute towards a demotion in rankings. However, with desktop sites, you can still have a good user experience with a poorly designed theme. I find that filling your mobile website with ads ruins your user experience and I think that is the biggest mistake a lot of people make.
My take on the websites for mobile access is the misconception that users of mobile browsers are lower in mentality. Pardon me for saying that because I find so many websites that are amiss when I use the mobile browser. One case in point is a website where I cannot log in simply because I couldn’t find the login page. If that is not stupidity on the part of the website designer, I don’t know what it is called.