Search engine optimization (SEO) is growing in importance. As technology improves across the globe, more people than ever before have web access.
The result is a higher volume of web searches. There is also an increasing number of websites competing for traffic.
Search companies have the complex task of ranking websites by quality. To do so, they have hundreds of ranking factors. Implementing SEO strategies is the most effective way to earn web traffic.
Read on to learn how to use SEO to improve your search ranking. Explore eight advanced SEO techniques that are certain to triple your website’s search traffic.
1. Evaluate Your Website’s SEO
The first thing you need to do is evaluate SEO on your website. In an SEO audit, you will review content to make sure it meets the basic requirements.
Do blog posts have the search keyword in the title? Are a sufficient number of internal and external hyperlinks utilized?
Also, you will make sure that images have keywords in their ALT Tags and that URLs are optimized for search engines. You cannot move to the more advanced strategies without conquering the basics first.
In today’s digital age, it is critical that your website is mobile-friendly. The truth is that Americans are more likely to use their phone to browse the web than any other device.
By 2025, it is estimated that nearly 73% of internet users will exclusively use their smartphone. As a result, search engines place significant emphasis on whether a website is mobile-friendly.
The good news is that you can check whether your website is mobile-friendly. Conduct a test to determine if your site is compatible with mobile devices.
3. Long-Tail Variations for Your Titles
Here, we are going to dive into some advanced title discussions. The primary term in an internet search is called the head keyword. SEO basics tell us that the head keyword needs to be in your page's title.
In this hyper-competitive environment, however, the head keyword is not sufficient. The truth is that it will take some time to make a dent in the rankings on a popular primary keyword.
To generate momentum, smaller websites use long-tail variations. These variations add additional terms to the head keyword.
The long-tail variations have much lower search volume than a head keyword. However, these types of searches are laser-focused. If your website ranks high for long-tail variations searches, ranking for the head keyword will improve over time as well.
4. Use SEO on Landing Pages
Many websites only think of SEO when they are publishing blog posts. While SEO is critical for blogs and articles, it should not overshadow the importance of landing pages.
Landing pages are effective ways to generate sales and drive web traffic. To reach this positive outcome, start by incorporating long-tail keywords throughout the landing page.
In addition, your landing page also needs title tags and a meta tag description. Of course, the most important thing on the landing page is quality content.
5. Take Your Hyperlinks to the Next Level
Internal and external hyperlinks are one factor that search engines routinely look for in their ranking systems. Internal hyperlinks direct the web browser to another area of your site. On the other hand, external links connect them to another website.
There are some key tips to follow when using hyperlinks. For example, you should never link to a competitor’s website. In fact, you should not link to any website that is selling a product or service.
Also, you should be strategic about how internal hyperlinks are used. It is not necessarily effective to insert circular links to other blog posts.
Instead, you should insert internal hyperlinks to your landing pages. This gives you the highest probability of converting traffic to a sale.
Another effective strategy is to link to underperforming areas of your website. This is a surefire way to give these sections a boost and improve their search ranking.
6. Optimize Your Site
Very few things kill a website faster than lackluster speed and performance. In fact, Google actually penalizes websites that are slow in their rankings.
Step one in website optimization is testing your speed. If your website is underperforming, there are a few simple steps to optimize it.
Start by enabling compression to reduce file size. Also, use compressed image formats for pictures. You can also enable browser caching to reduce load times for your website visitors.
7. Refresh the Content
Once you publish a landing page or blog post, many websites think they are done with it. The website receives an initial surge in traffic to that page and it eventually levels off over time. This seems like a natural progression, right?
An advanced technique is to return to these pages and refresh the content. For starters, go in and add new images or updated statistics to it.
Also, incorporate anything notable that has occurred since the page was published. Did a large website feature your article or give it a shout-out? If so, add this to your content and insert an external link to the shout-out.
These are steps that are certain to bring in new traffic to your website. In addition, it helps your website's brand as visitors can expect to only read the latest and greatest information.
8. Create an XML Sitemap
How can your website be successful if Google cannot find and index it? For this to occur, you need to create an XML sitemap.
Many websites fail to complete this step and then question where the traffic is. You can buy a service with us to create an XML sitemap. The last piece of the puzzle is submitting it to Google Search Console.
A Recap of 8 Advanced SEO Techniques
In today’s uber-competitive digital environment, your website needs to step its game up. Implementing these SEO techniques is certain to drive web traffic. Steps like making your website mobile-friendly go a long way.
If you are interested in implementing advanced SEO, let us help. We offer a variety of services and can help you take your website to the next level.