Friends always want a discount for your freelance work
If you associate with people in the same niche with you, or a similar niche that could benefit from what you offer, you'll probably be asked to provide your services for a discount. For example, I have a friend that does social media marketing for clients. He just gets the clients and outsources most of the work. We were having beers one afternoon and he wanted to use me but wanted a steep discount for continued services. This isn't the first time this has happened with my friends.
Because they are your friend, they expect the discount. Because you are their friend, you feel obligated to give a discount (plus, any work is better than no work, right?).
Since we are friends, why shouldn't they pay me more? Isn't that the same thing as me giving them a discount only in reverse? I need to make a living and feed myself too, just like they want more profit margins from their outsourcing.