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Create an attraction to your product or service and pull in customers
A lot of people are trying to put a spin on their products or services to entice customers to make a purchase. Well, that's a good way to get sales, but it's not the best way to keep people coming back after they realize your product or service is the same as the rest they found online lol. Instead, you need to create an attraction and showcase your product or service to pull in customers who will gladly purchase from you.
It doesn't matter if you're selling a physical product or a digital service, it needs to stand out by itself, and that's doesn't mean you can put some glitter on it and say it's the next best thing lol
In this discussion, I'll be going over a few things you could use to help boost your sales by creating an attraction to your products or services.
Use case studies to highlight customer success
If you're selling something that helps a business or person, then you should always use customer success stories to help convince others to purchase. This is what weight loss companies have been doing for years because it works well, and that's because they show users who have lost 100s of pounds after using their products or doing the specific workout routines.
Another thing you can do with customer success stories if you're selling a digital product showcases what your customers are now experiencing. This will get potential customers thinking "I could have that if I hired this company" and you'll notice your sales increasing
Use the "before and after" method
Using customer success stories and the "before and after" method is similar but needs two separate areas within this discussion because it's a different approach to pulling in customers.
With the "before and after" method, you will be showing what a customer was like, or what their website was doing, before you came on board and made everything better. You would then show the "After" picture showing what happens if someone uses your services or products.
With the "customer success" method, you're only highlighting the good and what people could have. With the "before and after" you'll be showing what people were suffering with and how you came on board to change everything and turn them into a swan or make them millionaires
Show why your product or service is the best out there
One thing you need to do is highlight your product or services and explain why it's truly amazing. You don't want to talk about "industry standards" and how you apply to them because that's boring. No one wants "standard" when they can have Amazing, so be sure to come off as the best service or product in the world, and you should also live up to it as well ;)
If you're the best, prove it, and showcase studies of what you've done in the past for yourself. You don't want to always use a client as an example when you could show people you're using your products and services. If you do SEO, show what you've done for the website you're currently selling on, and people will think, "Damn, this company knows what to do!" and they will sign up. If you're selling a product, show your employees using it and having a great time, and you'll increase your sales.
Try to avoid using competitor comparisons
One thing most analysts and psychologists will tell you about business is to never use a sort of comparison chart against your competitors. It can work to boost sales, but it's never going to work in the long run when you start to look petty and keep referring to your comparison charts to convince people to join you.
Instead of comparing yourself to your competitors, and possibly losing a sale, talk about why your products or services are the best in the industry, and that should be plenty
Sales psychology isn't something new, and I'm not a pioneer of it. This type of sales-boosting method has been around for a long time, and you might be using it without knowing you are. If you can please your visitors, without saying "We're the best!" then you have a shot at boosting your sales!
Thanks for reading
- Tommy Carey