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Cold email outreach for digital services done right to bring in customers
Many people are worried about sending cold emails and reaching out to potential business owners. The main concerns are that their email will get blacklisted, they will get sued, or their business will get a fine because of their actions. These are all good concerns to have, but they will never happen unless you're sending millions of emails out every day to lists you've never had opt-in to your newsletters.
Sending cold emails isn't a thing of the past or something negative, and if it were, then companies like UBER would never have been so big lol. Think about it, how often do you get emails from massive corporations and never realize they're sending out cold emails in an outreach campaign to bring in new customers? They do it all the time, and you shouldn't be so scared lol.
Don't pitch in your email
One of the biggest problems is that people are always pitching within the very first email they send out. If you do this, you will see your email land on a blacklist, and it's difficult to get off of those. Instead, write up a friendly email mentioning who you are and how you could help them. Never go over pricing, don't pitch to them, and don't link to all of your services.
Think of your initial email as a way of saying, "Hello, I'm Tommy," and that's it. You'll be going back and forth with people that respond, so there's no need to pitch in your first email. Plus, it doesn't look good on your part if you're trying to get people to sign up right away without asking any questions.
Use simple titles
My absolute favorite title to use is "Quick Question" because it's short, intriguing, and people tend to click on it often lol. I'll also use "Quick Question, Tommy" if I have their name, but that can be customized if I do "Quick Question, [firstname]." If I do this, the name will show up automatically, and if there's no name on file it will stay blank and still put my favorite title in there
Quick but Descriptive messages
Like I mentioned above, you don't want your initial contact email to be long and drawn out. Keep it short, keep it sweet, and use it as an icebreaker to get to know the person on the other side of the email.
Use a joke if you'd like, a good one is (drum roll) "How much does a polar bear weigh? Enough to break the ice!" and then you go into your email lol. Quickly talk about yourself, mention their website or whatever it is you're looking to work with, and start the conversation that way. Not many people get approached like this so that you will stand out, and this is a good thing when it comes to sales
Only use one link within your signature
Never talk about a website and link to it, you can always leave a plain URL that isn't linked, but you still don't want to do that too often. Instead, link to your homepage or contact page within your email signature, so you don't look like you're spamming the person on the other end.
If you come off as spammy, the recipient will click "Spam," and that means you're hurting your sending rates over time. The more people you get to engage with your email outreach, the quicker your email will warm up, and the more inboxes you will hit
Set up email sequences to pull them back in
On average, it takes around five or six emails before someone turns into a paying customer. This means you shouldn't look to convert them on the initial email, the response email, or any other email until after the 6th one that gets sent out. Will you convert people into paying customers before the 6th email? SURE! But you shouldn't expect it because it doesn't happen too often.
I have a six email sequence set up for my cold email campaigns, and I see people starting conversations after the 4th or 5th email they get from me. I will then start up a conversation with then, and they tend to become a paying customer after a few emails back and forth. This means they will convert on the 7th or 8th email and I'm ok with that
Email marketing gets a bad rap because of all the people out there spamming millions of emails each day and killing people's trust in the system. If you want to get into email marketing, then you should be genuine, and people on the receiving end will trust you more. I did a smaller cold email outreach campaign this month, and I'm up to 20,000+ emails outgoing. I will ramp that up to 100,000+ next month, but I want to be sure my email is warmed up, and I won't trigger any red flags. Within those 20,000 emails, I've had plenty of unsubscribes and angry people, but I've also had the ones respond to me saying, "I need help with my website. How much do you charge?" and that's why I will continue to do this. I've signed four clients this month out of the 20,000+ emails that have gone out, and that means my system is very profitable and you could be doing the same thing if you take your time
Thanks for reading