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Instagram marketing done right and without spamming
There used to be a lot of Instagram bots out there that would like profiles for days and pull in followers easily. Now, you can't do that much because of all the systems in place to catch these people and ban them immediately. I'm writing this discussion to show you how to do marketing on Instagram without spamming, getting your account suspended or banned, and bringing in traffic easily.
You can post as much as you want and use specific hashtags on each image, but that's alone won't bring in all the traffic you could tap into, which is a ton if you're familiar with Instagram!
Never send people messages
I have an Instagram profile for every website I have running, which is around 20, and I have never started a conversation with someone via a PM/DM. I never want to come off as someone needy, or spammy, so I avoid starting conversations with people at all costs.
I will respond to anyone that sends me a message because that's the right thing to do, but I will never start the conversation by asking them how they are or if they're interested in my services lol.
Gary V's $1.80 Method
If you don't know who Gary V. is, I suggest you look him up because he's pretty motivational
Now then, his method is to identify the top 10 hashtags for your industry. You can find the main one, mine would be SEO, and you will get suggestions for more hashtags, which are likely the ones that will land in your top 10.
Now that you have your top 10 hashtags, you will want to go to them and leave your $0.02 on each of the top 9 posts for each hashtag. After you've done this for all 10 of your hashtags, you will have left your $0.02 (two cents) on 90 posts, and that totals $1.80
You can take this even further if the industry has more content. You could take it to a $3.60 method or even a $9.00 method, but be sure you're not spamming, and you're adding value to the post within your comment.
Follow, comment, provide value, and love images
What I like to do is use Gary V's method and tweak it a bit. I will comment something genuine that provides value, I will follow the person who's post I commented on, and I will love the images I'm commenting on so the person knows I'm not there to siphon likes from them.
Do this along with Gary's method, and you will control your niche on Instagram over time
Engage with people commenting on your photos
You don't find this very often, and that's why it's so powerful. If you start to talk with the people who are commenting on your photos, you will notice it's easier to turn them into a customer over time. Not many people go on Instagram to make a purchase, but they will if you build a relationship with them, and commenting back to them is the first start to this
Always have your website linked in your Bio
This is a pretty basic thing, and people forget to do it all the time. You MUST have your website linked within your bio if you want to generate any traffic to your pages. You can even send people through a bit.ly URL, which goes through an affiliate link, and they will click it! If you don't have a link there, you won't make money, and we're playing this game to be successful at the end
Instagram marketing isn't the toughest thing to do, but there are a lot of subtle things you need to focus on to stay fresh and get traffic, so be sure to follow everything I mentioned above and follow Gary V. as well
Thanks for reading