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Why Information Products Are Great for Brand Building



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Why Information Products Are Great for Brand Building

Why Information Products Are Great for Brand Building

Once you become a freelancer or service provider, it is essential to consider how you can stand out from the crowd. One of the best ways to do this is to create information products to build your brand. 

Branding Made Easy

With brand building, you can brand either your company name or your own personal name - like Oprah or Emeril. This will depend on how comfortable you are in the public spotlight, and your overall strategy.

The important thing is that you present a consistent impression of quality and professionalism across everything that you do. This includes your website and anything you may sell at it, including information products.

Information Products

Information products are one of the most popular items selling online. Online education is booming, both formal and informal. People are always interested in learning more about things that can improve their lives and solve their main problems. If you can offer the types of solutions that people in your niche or industry need, then you should have no trouble finding clients for your business.

What Kind of Information Products Should You Sell? 

There are several information products that sell well online.

1. EBooks

The most natural type of information product to create and sell is an eBook. You can create one in Microsoft Word, add some images, and then upload it to the Amazon Kindle program. Amazon will convert the book for free and then make it available to their customers once you decide to publish the book.

When you are brainstorming topics for your eBook, start with the title. It should offer a value proposition such as "How to ____." 

Next, you will need an attractive cover because people really do you judge a book by it. You can connect with excellent artists at Fiverr.com and get a professional-looking cover at an affordable price. 

Finally, you'll need marketing material for your book. Write your back of the book copy, or marketing blurb, in a way that speaks to your target audience. Use keywords and phrases and mention some of the key things they will learn if they buy the book.

2. Paperback Books

Once you have set up a digital copy online, Amazon allows you to create a paperback version through their CreateSpace.com print on demand publishing unit. You would use the same Word document, with page numbers added, and what is termed a cover flat. The flat is the front cover, spine, and back cover of the book laid out one after the other, with the spine the correct size of the thickness of the paperback book. You can easily find someone on SeoClerks who can create a cover according to your specifications.

3. ECourses

Sites like Udemy.com help pair those who wish to teach a topic with those who wish to learn. You can make good money and raise your profile in your niche. Pick a passion and begin teaching others about it.

4. Multimedia Courses

Some content sellers like to create multimedia courses with an eBook, audio, video, handouts, and more. It does take time, but it also adds to your prestige, and these products will command a much higher price tag than a simple eBook. 

5. Templates and Other Information Packs

Templates, cheat sheets, spreadsheets with formulas, and more can all help your target audience work better, faster, and smarter. 

Branding
When creating an information product, be sure to put your logo and URL on it. Try to make everything look consistent in terms of color, fonts, and style. In this way, you will soon create an entire product line that represents your brand.

If you are not already offering information products in conjunction with your business, begin brainstorming what your audience really needs and start planning your first product. 

 

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TommyCarey

Informational products are definitely a top-level play for branding if you plan to do other things alongside it. You can, of course, get 1,000s of orders for your ebook but if someone stops reading then your branding is done for. What you should do is get them to click through to a page where you have a retargeting script specifically for the people who purchased an ebook or ecourse and then show them certain ads that will encourage them to sign up with you or follow you across all your social media platforms.

I know a few people who have written ebooks in the past and they've solely used them for promotional material in order to build up their email lists. They work well as freebies and don't pull as much profit as they used to 10+ years ago, but there are still smaller niches that can be tapped into if you're a good writer and can fill a void or fix a problem for the users there.

Bigger sellers will design entire courses locked behind a membership wall that only individuals who pay upfront can access. The people behind the courses will, of course, write up whatever they can, in detail, and give away everything they possibly can in order to get more subscriptions but at the end of the day, your platform is only as successful as the content you're writing or videos you're posting. You can actually get a bad reputation for charging too much for courses that can be learned for free online and not providing your community much value for their hard-earned money. On the other hand, you can get waves of positive reviews coming in and boost your branding much more with these courses if you do them well enough to please everyone for the few dollars a month that they invest Why Information Products Are Great for Brand Building

For all of this, you can usually find plenty of people here that can do an excellent job designing your sites, creating images for your ebooks, writing the content for your ebooks, and various other things. The only branding play in your discussion that would need more attention to detail and expensive work is if you went with the paperback book option. It takes a while to get these books published, it's not cheap to have them printed and bound, and it's more expensive if you're only printing up a limited run compared to a batch of 100,000+ books. Your investment is more at risk with this type of branding and advertising than it is with an ebook or online course.




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