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Why are negative reviews given quickly and positive reviews slow to be given?



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Why are negative reviews given quickly and positive reviews slow to be given?

I have actually noticed this trend recently when it comes to giving reviews on any product or services received. Most of the times, negative reviews are given immediately the products or services are used and the client isn't satisfied but when it's to give a positive review when the products or services they paid for meets every requirements expected of it, these clients are too reluctant to give the positive or good reviews. 

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amelia88

I think when anyone has a really bad experience it's something that triggers quite an emotional response. As humans I feel like we're often quick to respond when we're angry or upset, but if we've had a good experience it doesn't come with that same sense of urgency to shout it from the mountaintops. Perhaps that's why people tend to post bad experiences more than good ones.




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theresajane

Yes, I agree with you. It's human nature to complain. Also, most people resort to this move as it gives them another inconvenience to escalate the problem by following the procedures to file a complaint.




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Youngshark

Hahaha. so true we are always trying to bring each other down and this explains the eagerness in doing the negative reviews. One will want to complain so much that they cannot wait but when it is good people get satisfied and forget.




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Jeane

One will want to complain so much that they cannot wait but when it is good people get satisfied and forget.

Odds are they don't forget. It's just that they got what they wanted.

Unless giving feedback is compulsory and someone is satisfied with work done, they don't need to write a review. Maybe they are too busy. Incentives for reviews? Those could encourage more buyers to give reviews.




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jaybee19

This is true for me. I don't forget as well but the thing is, giving good reviews aren't compulsory and if the sellers aren't worth giving good reviews (e.g. sellers who are unresponsive, does not give updates, and etc.) then I don't bother to give good reviews even if I'm satisfied with the product I received. And yes, that's definitely a good idea to push your customers to give reviews because nowadays, most people only want incentives and nothing less.




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Jeane

I noticed that on some sites clients will ask you to work for less money in return for a positive review. If you are desperate, and need that review you'd have no choice but to do what they want.

Others are less scrupulous and threaten they'll leave a bad review if . . .

IMO people buyers should at all times be allowed to choose either to give a review or opt not to. If the freelancer has been paid and the client got what they wanted, that should be the end of that relationship.




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jaybee19

Exactly. I can't imagine myself giving a good review just for a few bucks. I mean, that would definitely stain my conscience and pride because I am deceiving other people. As a customer, I should be given the right to choose and yes, true enough, that should definitely end the relationship between the client and the seller with no strings attached. And oh my, those are such bad customers. I believe threats of any kind are illegal and so if that happens to me as a seller, I will definitely report them.




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Jeane

These buyers will know when someone is desperate. If for example you haven't sold a service yet and you've been on a freelance marketplace for a long time, the buyer would make the assumption that with a little arm-twisting they can get a better deal than the one you are offering and yeah - there's the carrot they hold out (good review). Few can resist the temptation.




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stbrians

I was in this site known as mylot. I used to write good posts and the comments and likes were few or none.

One day, not intentional though, I wrote a controversial post and the whole world was on me howling abuses. I kept low. That is all I could do to be safe. I was almost being skinned alive. I received blocking from several people.

I agree that people enjoy the bad over the good.




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amelia88

Controversial posts can definitely be tough to deal with, especially when you’ve been controversial unintentionally! I have found myself accidentally upsetting people before too - I always just try and apologize and clarify any misunderstandings that may have occurred. That’s often all you can do!




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jayjaydimson

Yes, that's absolutely right, sometimes people may found it offensive even if it's not.




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stbrians

@amelia88 That is very true. This time I was sweating in my pants. Apologies never helped. It was very tough indeed.




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allyn2017

I agree with you, if we don't have any complaints with the products we don't really post anything or say something we just keep on using it.




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mark8625

Very well said. Emotion is the big factor why they could able to say something to someone. We need to calm ourselves first before we open our mouth in general.




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mcnasci24

For sure. I guess it's because humans have a need to express strong emotions. When we buy something, we already expect it to be good, so if it works and has no issues with quality, you don't have a high emotional response to it. However, if you happen to buy a product that doesn't work, that shift in expectation vs. reality can be upsetting, which is why people are quicker to respond to negative situations.




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mark8625

That is right. It is also hard to please and meet the expectation of the buyer in online shop. It would be better to buy something on the physical store so that you have time to inspection and choose the best item that you want to avoid regrets in the end.




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mcnasci24

Exactly. Even though it is way easier to buy stuff online, there is a higher risk of disappointment. If I'm shopping online, I usually stick to buy things that can be returned easily or electronics, everything else I buy it in person.




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mark8625

Most of the time I do shop online because there are so many great deals there but I always smart of choosing and picking items. I make sure that all the reviews are good and the seller is legit. This is to avoid disappointment and wasting our hard earned money.




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mcnasci24

Good idea! Checking reviews can get you a real sense of what the product is like from real customers, so at least you have a basic idea of it. No one wants to waste their money, or at least not on a bad or broken thing that was supposed to be good.




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mark8625

Yeah. I am aware also to those fake buyers who posted a comment or reviews in favor of the items. I think this is strategy of not legit seller selling low quality products to attract more customers. As a buyer we need to be smarter to them.




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ajahcuizon

I agree. I also think that people have this kind of trait that suddenly react due to a sudden burst of emotions. That is why people to focus and post more of bad experiences than the good ones. They also want to find other people who also experienced the same thing.




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Steve5

So true. It's been proven that we're more likely to remember unpleasant experiences than pleasant ones. Like if someone were to insult us versus someone telling us we look great. We're more hardwired to remember the insult than the compliment.




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mcnasci24

Surely you have noticed that what happens to you in emotional states of fear or anger is better recorded in your memory than less dramatic or even joyful events. Memory is very selective in the information it processes and stores, so we remember only what is most meaningful to us, or had a greater impact. I think there is a biological basis behind this "pessimistic" preference for memory.




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Steve5

That's funny. I'm sure there is. I've read an article about it but can't remember most of the scientific terms and stuff. I just know that we have this survival mechanism wherein unpleasant experiences is prioritized. It leaves a more lasting impression in our minds.

Scientists say that it's supposed to have saved us from potential harm during the early days of man. But now there's less reason to fear for our safety compared to them.

It may be the dreaded fight or flight reflexes we all seem to have heard.




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stbrians

Bad reviews should be done more keenly than good reviews. In the bad review, we should try to assist that person become better. Keenness should be observed at all terms. We are human and human is to error.




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mark8625

You have a point there which is I see as a good one. We should not criticize them as much as we want but instead let us teach them and correct their mistakes in a right manner.




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jayjaydimson

Yes, I agree with you, even me I do the same thing when I can't control my emotions, I used to do that in order to release my anger.




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mark8625

Many people did that. Even me I would get mad at first. Who wants to receive an item which is broken or else not same from the picture on their online site? I would be very disappointed too.




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Corzhens

When we hear good news we become euphoric and excited but when we hear bad news we tend to make an action about it. An example is when you buy a product that you find excellent in quality you will tell everyone that it is worth praising even in the internet only. But I bet you that your plan of action will not be fulfilled. But if you bought a bad product for sure you will complain hastily.




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jayjaydimson

Well, even me, I used to give negative reviews than giving good reviews, because I paid for the product or services, and it has to be treated you or having a good outcome of it. I more likely to give bad feedback to the bad product or services whenever I'm not satisfied with the products or services that I received.




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stbrians

If you were giving bad reviews in goid faith it is not bad. However, if you do it maliciously it is not good at all. It does not matter if it was about the product you bought or not.




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burgosmichael24

It is always easy to criticize than to compliment. People with negative experience in products or in services are always eager to give their comments because of their frustrations. However, people who are satisfied with what they receive are reluctant to give compliments.




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Barida

It is only few persons that have gotten to that point where they tend to appreciate. I have learnt that power of appreciation and no matter how difficult that a situation always look, I tend to appreciate things that happen in life.




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mcnasci24

That is a great perspective in life. Positivity makes a huge difference in one's outlook and perspective, and people usually underestimate the power of positive thinking. Even more when it's related to others, such as giving compliments, being courteous, and behaving in a kind manner.




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Barida

The world has been designed in a way that people are quick to react to bad situations unlike when it is a good situation. I don't really enjoy that situation where a whole lot of people will do something like giving bad reviews immediately they notice, but finds it difficult with giving a good review.




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stbrians

Wrong is sweeter than right. That is the wrong side of the world. I like the opposite. I need to compliment more than to accuse. Positive review to me comes first




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mark8625

Positive reviews are not easy to give to the seller that is not honest to their products. They should write the true description of their items so that the buyer will not expect something more to it.




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stbrians

Nobody will look at the product. If you write that an insecticide does not kill insects, will anybody buy? No, you are forced to cheat. That is bad for business




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mark8625

That is right. Be honest and you will get reward on that. I always do what Confucious quotes.




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focusedwriter10

This is true and does not only apply when giving reviews online. I can relate this to the real-world encounter, especially from politicians and celebs.
The wrong spreads faster than the right.




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mark8625

That is true even in general. If you do kindness people will not notice it but when you do one mistake the whole world knows and people might see you as a bad person. They can easily judge people without knowing the real thing.




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nrnlss

I agree with you, but that is how people work and that's just part of human nature.




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mark8625

Yeah. Transparency and freedom of speech too. We cant blame customers giving bad comments I think the sellers should accept it in a positive way to improve their services.




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vhinz

Maybe it's a human nature that people would easily express disappointments for a product received that is not worth it for the money paid. I did give a negative review before for the product I purchased online because I received a defective item.




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allyn2017

I agree with you. When human have bad experience in a product they tend to complain fastly, but if they don't sometimes they don't give good reviews they just keep on using the product.




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theresajane

It's natural for people to complain. People are quick to post negative reviews as it is the easiest thing that they can do, and the fastest than filing an official complaint and ask for something like compensation.




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Judas2018

The worst clients are the ones who don't leave reviews AT ALL. They just leave you in the lurch. You have no idea if they liked your work, or not. At the same time, no review is better than a bad one. You do eventually get your answer though, when the client returns months later looking to hire you for more work.




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stbrians

Not leaving a review is a violation of some nature. Somebody does not see you worth a feedback. God forbid!




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Judas2018

It's odd though because I had one recent client who ordered a bunch of work from me on another site and left no review on either potion of it. Yet they just ordered from me again this weekend. Go figure.




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mark8625

It means that you satisfied and meet their expectations too. They are not giving you a feedback but it does not mean that they dont like your job. Some customers are like that.




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amelia88

That’s a really good point. Getting feedback, whether it’s good or bad, gives you the opportunity to learn and grow. Sometimes we only realize we are doing something badly when we do get a review that states it! So sometimes, bad feedback truly can be better than radio silence.




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stbrians

One neefs to craft every sentence and word for a positive review. It must be thought of properly and that takes time.

It is not so with a negative review as you jump into it just like that.




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jpk0007

I think that generally, people are more likely to find faults in others and point them out every time they see them. On the other hand when it comes to appreciating something good they don't find the motivation to do that. When it comes to the clients appreciating the work from a worker, many of them may feel that there is no need to appreciate your work, when they are paying you money.




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nrnlss

I think it is a human nature to complain when they see something wrong, and they feel like when there is nothing wrong with the product there is nothing to say about.




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Kakashi2020

It's as simple as this...if you have a bad product don't expect to get good reviews and vise versa. If you've got a bad product and you want good reviews then hire and pay for reviewers which would give you good reviews.




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superlicca

I think it is easier for people to complain and vent out their frustrations on the products or services. That is why taking time to give negative feedback is something that is easy to them. I worked in the BPO companies and most of the people are calling to complain. It is a rare case if a customer calls in and say that he just wants to compliment the service.




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mark8625

People might born that way. They easy and feel grate to complain but sometimes what they are complaining for is baseless and not appropriate.




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superlicca

That is true. What they complain is something that is not really important. They make small things big. It seems like they are trying to build their own rules instead of following the company's rules.




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mark8625

That is right. They always make things complicated. They just want to say something. It is better to say something positive than negative all the time.




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superlicca

Right! And what worse is that they will threaten you that they will sue the company and tell everyone about their bad experience. That was what I experienced when I worked in a Customer Service. They would ask for a supervisor and other highest person in the office.




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mark8625

Got your point. They always do that. I do not believe that customers are always right. They are being boastful because they are customers. They think that they can do whatever they want to do in you.




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anyone01

Not only are people much more likely to write down about bad reviews than positive ones, younger customers also seem like more likely to write down negative reviews than positive ones. A study performed last yr through Bazaarvoice discovered that Millennials deliver greater poor reviews than generation X-ers or infant Boomers.




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amelia88

That’s interesting data and I’m not surprised that it’s the case. Young people have grown up with technology and the internet being such a regular part of day to day life. Complaining online for young people is the same as people my parents age writing an angry paper based letter!




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mark8625

I think it is because that millennials has a high expectations compared to others. This generations is very hard to please and they set too much high standard too.




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Jeane

When someone buys something they expect that their need will be satisfied. They probably won't bother coming back to your site to leave a positive review if what you sell them does the job they bought it for.

Should it turn out that what you provided isn't what they were looking for, the customers most certainly will be angry. They'll complain of course if they feel like it and the negative review is their way of warning others to be careful should they buy anything from you.




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ElectorAlexande

Yea thats true, because it saves others too, some sellers can't deal with little problem that is why they can't control most reviews they get, after sending the wrong product they will stop listening to your complain.




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mark8625

You know why? Is it because people are very hard to please. Many of the buyer has huge expectations. When they received the item and did not meet their standard for sure they will complain to you. For some reasons it is the fault of the seller also because they promised too much to their buyer.




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focusedwriter10

You are so right. Expectations from buyers are always higher. Once they get a service or product that did not meet their expectations, they will give a negative review.

Again, some sellers promise so much to the buyers, but they do not meet the promise. I always prefer underpromising and overdelivering.




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ElectorAlexande

Some sellers deserves whatever review they get and some don't, thats the truth.




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ElectorAlexande

Yea thats true, thats how I always get higher expectations about any goods I buy online only to find something else even smaller and not packed as described by the seller.




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Jeane

The seller should be very clear about what the buyer will be getting whey they pay for a service or buy a product. Sure there are some who'll have unrealistic expectations but as a seller you don't have to cede any ground.

However if you promise to do something and fail to then when you get a bad rating I'd say it would be well-deserved.




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DenisP

I don’t know the technical side of things, but I know that it certainly has to do with some aspect of human psychology. Negativity and negative experiences in general tend to leave a stronger, longer lasting impact on a person than positive ones. A strong example of this is that any trauma people experience in their lives often tends to be much more vivid in their minds/memory than other positive experiences.

We’re just wired to be affected by negativity more than positivity, because our brains have our best intentions in mind. I suppose when something goes well, our brain tells us there isn’t any need to act. On the other hand, when we experience something negative, there is an instinctual need to act and change the situation in some way.




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amelia88

Perfectly explained from a psychological standpoint. I imagine what you said is exactly right - that it’s alnost some hard wired evolutionary process that means an experience that makes us angry, frustrated or disappointed is going to be something we feel like we need to act upon. Back in the day, such experiences could have been the difference between life or death, or social exclusion - which would have made things very difficult when relying on others was paramount.




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DenisP

Yup, good examples. A lot of people don’t realize that a lot of our modern-day habits and behaviors are a result of our primal brain and its conditioning over hundreds of thousands of years.

The fact is that what most people view as “modern man” isn’t really all that modern. We’ve taken immense strides in technology, and continue to grow exponentially, but the problem is that evolution doesn’t act as quickly as our progress has. In layman’s terms, evolution is having trouble keeping up.

We live in a modern society while still functioning on primitive brains. Our brains aren’t that drastically different than that of primal man who had to worry about being eaten by predatory animals. We might not have to worry about sabretooth tigers, but we’re still going to react to negative and positive stimuli in a similar fashion.




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amelia88

In that sense, it makes me feel less upset if someone lashes out at me. I'll just remind myself that they're grouchy because their primitive brain hasn't caught up yet!!




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DenisP

Ha, that’s certainly a funny way to put it! I’ve actually thought of it that way sometimes.

I think the only reason someone has to lash out at anyone is because they’re discontent in some way. So many times I’ve had people get angry at me for things that weren’t even within my control, and I just thought to myself “they’re only doing this because they need to take it out on something.”

It’s a great strategy because it makes it hard to take things personally.




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amelia88

I hear you. I've worked in customer service roles before, and the amount of times someone would literally yell at me - then apologize and even say "I'm sorry, I'm just having a bad day" - was pretty immense. They might be stressed at work, stressed at home, gone through something traumatic - and you're the first face they see that gets the brunt of everything.

Humans can be both incredibly complex and ridiculously simple all at once.




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jaymish2

Lol. I think that this is just human nature. People are quick to complain and slow to complement. I think this is sad. I think it's also that people have high standards and expect you to do a great job. If you are offering a service you should not expect a compliment, it should be natural that you have done a good. You should not expect a pat on the head for doing your job. However expect complaints if you don't do what you are supposed to.




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ElectorAlexande

Thats just it, a customer can rate someone so bad because you didn't reply on time to his chat due to one reason or the other even when your service was professional.




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amelia88

It’s part of the reason why I do try and offer great feedback when I’ve had a good experience. I think it helps encourage sellers to go that extra mile to make customers happy when they know they’re doing a good job. Plus, kind words are just always a nice thing to give when they are deserved!




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Youngshark

it also helps to motivate them and they know that they really do connect well with their audience to the level that people are willing to offer positive feedback. When I get such it is an encouragement to continue doing what I am as it is good.




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ajahcuizon

People are more likely to react when it comes to negative reviews compare to the positive ones. It is because they want compensation for there negative experience. I also noticed how people tend to appreciate less those positive experiences they had with a certain transaction. It is because they focus more on negative points to give warning to the other customers.




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ElectorAlexande

Sometimes people don't know how to rate a service, am serious. A service that wasnt awesome that deserves an average will be rated one star. Customers are cruel sometimes.




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Steve5

That's a sad reality. A lot of us are more likely to focus on the negative side of things. So I'm not surprised by how it easy it is for lots of people to give negative reviews. People are used to complaining than giving due credit. You'd have to pass impossibly high standards in order to be considered.




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ElectorAlexande

Thats true, people tend to look at the negative side of things more often that is why that rating is gotten easily.




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ElectorAlexande

I think people expect perfect work to be done or perfect service but when they get an average they just rate you whatever they like, it's try because I don't rate a goods immediately I get them, I will have to use the goods for at least two weeks before rating then give additional feedback one month later.




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esteban123

I think that is the reality now that that we tend to give more weight on negative reviews than the positive one for certain reasons and it is really rampant nowadays. We tend to give more emphasis and weight on it since we see negative reviews as a very important and serious issue that needs to be solved right away.




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overcast

My observation is that people are quick to find a flaw in something. And they are not so fast when it comes to the positive reviews. So they are slow with the positive reviews. They often also think that by giving more positive reviews people tend to get that in head and lose their track. And in such case they are not always the good type of people to give and take reviews from as well.




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Steve5

You're totally right. People are judgmental in nature. This could be why we're so quick to find what's wrong instead of what's right. Hating on something has become much easier than liking stuff. It's weird but a lot of people nowadays find it harder to write genuinely positive reviews.




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overcast

Yes hating is lot easier than finding something good out of it. And that in itself makes a lot of difference as well. What I have noticed is that people are often good to products where they have found the value. It's easier for them to work with in that case.




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Steve5

That's true. It's so easy for customers to write positive reviews for stuff they like. Kind of like makeup and skin care. If they felt that their money was well spent, then good words come freely. I can relate since low quality personal care items is a big inconvenience and waste of time.




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overcast

Yes it is all about comfort of the people. If they don't feel like comfortable. They are going to see the issues with the service. That immediately reflects. I think I also look for how personal care is taken in that case. I have learned to like that part.




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Corzhens

The tendency to give the negative reviews quickly may be borne from the hate that is felt by the buyer. If I would buy a service and was given a false service then I would be fuming mad and my outlet would be to post a negative review whether it is a service or a product to warn the other buyers of the problem. As in the military, officers would say tell me the bad news now because the good news can wait for tomorrow.




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Steve5

I like how you put it. So it's actually the military who used the bad news first way of thinking. I'd feel bad too if I didn't get the quality of service I'd hoped. This happens a lot when ordering stuff online. Hence, why there are also numerous negative reviews.




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cmoneyspinner

Two reasons for quick negative reviews, in my humble opinion. It's just a theory. I have no facts, just thoughts.

  • Reason 1: An unhappy or dissatisfied customer is out for revenge and spite. Even though the customer's disappointment is probably not justified. In other words their expectations were unreasonable and even though the seller tried to provide what they requested, in the end they got mad about it and they decided they're going to “warn” the world about the bad company.

  • Reason 2: Get rid of the competition. Another business sees a company getting great reviews and as such getting more customers than they have so they “sneak” and publish a negative review. Hoping it will redirect customers to their business.

Positive reviews? By contrast, a happy customer usually shows their happiness with “repeat business”. They just keep coming back. Not only that but usually they spread the news by word of mouth, i.e. they tell friends and family. People they don't usually talk to via the Internet.

Sometimes a company has to ask satisfied customers if they wouldn't mind providing a testimonial or review. They can't demand it. Whereas with negative reviews they never have to ask.




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Judas2018

Companies posting bad reviews to harm other companies is one of the worst practices. I mean business isn't business without a little healthy competition but that sort of thing is just cruel and egregiously underhanded.




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amelia88

I didn't realize that companies were this petty that they would seek to sabotage their competitors like that! Thankfully I don't think I've ever encountered this in the business world but it certainly sucks that people would stoop to that level. I'd rather my products or services speak for themselves rather than having to eliminate my competition.




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Janie1994

I think the best way to explain why negative reviews are so quick and positive ones only come later is because people tend to hang on to their anger and keep petty greviences longer than necessary while happiness and their satisfaction is often fleeting. Also in today's world people tend to expect good service automatically and feel that they don't need to reward it while whenever the slightest mistake occurs they need to immediately share how terrible of an experience it was.




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agbuyarashel

Thats because its our human nature to judge people easily. We also have that crab mentality wherein we tend to hate other people's success.
Why can't we just be happy for those people, instead of bringing them down.
Do not worry even though there's a lot of negative people there are still positive ones who are gifts from God. If someone does good to you, you should not take it for granted and give that back because there are only few of them.




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Steve5

I really like what you said. It's true that there are people who choose to be good no matter the circumstances. We should always value them because they're blessings. Hate is a common thing in this world. But kindness and compassion is worth more than diamonds.




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mhingnhormz

Why are negative reviews given quickly and positive reviews slow to given: Bashers are everywhere. Insecure people are everywhere. They do whatever it takes to bring down the person they envy. Even those magic word are hard to say. But when it comes to negativity of one person, they have a lot to say.




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Steve5

That's true. Negativity has been a disease that has plague mankind since time immemorial. Bashers is just a new word for people who ridicule and insult others because they feel bad about themselves. They find it hard to see the good in others.




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knnon

Simple answer would be because it's human nature. When a person is riding on high emotions of anger and disappointment, it's easier to voice out their frustrations, mainly because they didn't get what they want. And that in turn forces them to vent out in order to feel better. It's always harder to show appreciation to others, specially if we expect the things we'd be getting. Some would think, why would they owe these shops any gratitude when they paid for the item and it's their job to deliver on time. When people are happy and satisfied they do tend to forget to be thankful for the service they received.




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koki12346

People always find it way easier to criticize. And that's the truth. You will always find that one person that just has a lot of inner anger and that person will always hate on your posts, but don't mind that, thee will always be those kind of people.




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kaushikangara

It is the nature of the people. Whenever we don't like, we become expressive and put it all over the internet. But, when we really like the product we tend to delay to spread the word and help fellow people make better decisions. I request all the people to start posting good reviews if you really liked the product. This would really help fellow people make better choices.




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Klint

I believe this is because people tend to expect a lot from a product and when their expectations are not met, they rapidly rant about it and let other people know that that particular product is not good. It's people's unmet expectations that makes them give out negative comments pretty fast. They tend to give less positive comments because they are still trying to determine whether or not that particular product meets their standards or not.




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ghednepo

Because people is very Judge mental and they always see what is wrong to other people but they don't see they own mistake. And people is so annoyed when they see others that are better than him or her




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