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Building your own blog network to boost your rankings and profits
I've talked about blog networks in the past but I haven't heard about many people setting up their own. Sure, people sell PBN backlinks to dozens or hundreds of customers each month, but is that actually a good network to be on? Probably not because it's saturated with hundreds of outbound links towards hundreds of different websites. This isn't the greatest thing to be associated with, but if you had your own PBN then it would work out for your benefit.
A PBN takes time to build and nurture, it won't happen overnight even if you know what you're doing, and this is because you need to produce a minimum of 50 articles per blog and that's not something you can do in one night or even a week if you have 10 blogs to manage. Some blog networks have 100s of blogs to manage, but these are usually lower quality ones that have paid postings, so you should focus on just a few to start with and build it up over time.
Building your own PBN isn't difficult, it's just time-consuming
If you're building your own network you will likely want to have a unique design on each blog. If you're using WordPress and a premium theme, you likely can't use the same theme on every blog because they're locked to the domain you purchased it for. So you'll want to build each blog so it looks unique from the previous and the next. If you can put up multiple blogs in the same niche, build them in a way so they can't be seen as the same thing, you will be able to profit more than anyone in your industry since you now have multiple chances to rank for the same keywords and funnel traffic to your main website
Think smart and buy a WordPress theme that can be used multiple times
What you need to do is find something like ElegantThemes where they allow you to use their themes on unlimited domains, which will reduce your need to purchase a bunch of themes for your network, which is a really nice thing
You can pay a yearly fee of $89.99 or a one time fee of $249 which will get you all of their themes, present ones, and future as well, and you will also get unlimited support along with access to all of their plugins. It's actually a great deal if you think about how much a premium theme on ThemeForest cost (they're normally around $60 to $70 each).
By purchasing this type of theme setup you will not have to worry about the designs in your blog network
Purchase domains that can be branded and fit your niche
Your domain needs to be brandable and easily fit within your niche. Having a keyword within your domain doesn't always help nowadays with rankings, but it will help you get remembered easier, so try to get your main keyword in the domain If you want to get known in a quicker amount of time, you will need your domains that can be branded much easier. A longer domain name isn't what you're trying to get, because no one wants to type in a 6-word domain, so try to limit it to 2 or maybe 3 words that fit your niche and you should be good
Be sure to have social profiles for each of these blogs
Yes, this is where a lot of time comes into play since you have to manage multiple social media pages for each of your blogs. If you have a profile on Facebook, Instagram, Pinterest, and Twitter for each of your blogs that could be 40 different profiles if you have 10 blogs in your network.
You will need to automate as much of your social sharing as you can, which isn't difficult for most platforms since you can schedule your posts, but even with scheduling, it could get overwhelming. One trick you can do is bring someone on to help you manage everything and give them the opportunity to post their own content a couple times a month. Most people will avoid this type of deal but some people out there will see the benefit and help you out
Having your own PBN allows you to control everything that goes on it. You don't have to worry about garbage posts going up on your network because you're the one building it. You will enjoy the fact you're able to make money in affiliate marketing since you're now pushing certain links towards companies that pay well. In the end, you will be building a business that pays you each month to just sit and post content to your blogs
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