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Tommy Carey Marketing: Penny clicks through PPC campaigns can be profitable if done right



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Tommy Carey Marketing: Penny clicks through PPC campaigns can be profitable if done right

In the past, I've written plenty about PPC campaigns and how you can set them up to be profitable, but I've never really talked about penny clicks as much as I should have in order to help people build their following and profits more.  Plenty of people out there are trying to save money while making money in order to have a great ROI, but not many of us are focusing on the lowest CPC with low bids and boosting our conversions over time.  We all want the immediate gratification of a quick sale through a click that only cost us a few pennies, but it doesn't always happen like that.  You need to build up your following with penny clicks, nurture your relationship with those people, build your authority within their eyes, and eventually, you will bring them in as a paying customer Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right

In this discussion, I'll be going over a few things you need to understand about how you can use penny clicks to profit, and they are:


Penny clicks through Facebook should be used differently
I love using Facebook to get penny clicks because it's one of the easier platforms to drop your CPC in a short amount of time.  When trying to get penny clicks on Facebook you need to have good looking images that will increase your CTR, which will drop your CPC over a week or so, and that's what we're trying to do with this. 

Now, using Facebook to drive traffic directly to your website isn't what you should be focused on right now.  Instead, you should be using the penny click set up to send people to your websites Facebook page in order to build your following.  After you've done this for long enough you will have thousands of new followers on Facebook that you can advertise to as often as you want.  You're not actually going to be advertising to them, you're just going to post to your page often in order to get them to notice you, then they will come and make a decision if they want to make a purchase or not Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right

I got my CPC down to $0.01 and let it run at $10 a day for 2 weeks and built up an additional 10,000 people who liked my page that I could advertise to.  Yes, I ran the campaign for 14 days and only got 10,000 new likes to my page, but you need to remember that my CPC wasn't $0.01 in the beginning, my campaign needed to age a little before my cost dropped.  I now have over 50,000 people who liked my page and I can advertise to them whenever I want and get some additional traffic to my website Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right

Penny clicks and Adwords are good if you sell something cheaply
When running an Adwords campaign it's not as easy to get penny clicks, but it's still possible if you target low-income countries like India.  You won't be able to sell them a $500 a month SEO service but you will be able to resell a $1 service here for $5 to $10 on your own website! 

You need to think of this as selling a lot of services and making a little profit off of each one instead of selling a few services and making a decent markup.  You won't be able to sell something expensive when trying to get penny clicks through Adwords, mainly because you will be bidding lower, and this means Google will show your ads to people in lower income countries because there tend to be more views coming in there for some reason.  You will also be shown there more since people tend to exclude India from their paid promotions.

Penny clicks can get your 1,000s of visitors but they may not buy
You could get thousands of people to your website each day, but that doesn't mean they will actually purchase something from you.  You need to have everything set up in a way that encourages them to purchase, have your products or services priced just right, and make the checkout process as simple as possible.

You need to think of your penny clicks as a way to bring people to your social media page or website but don't expect them to convert the same as other traffic.  Yes, PPC traffic definitely converts very well, but a penny click isn't the same and shouldn't be valued the same way.  You can turn it into a great click, but you need to nurture it over time and not expect them to purchase the first time they land on your website.  Now, there can be plenty of orders coming in if you do it right, but don't expect anyone to order and you will be ecstatic when someone does Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right

Penny clicks don't have penny bids
When I'm trying to get penny clicks on Facebook I will always set my bids at $0.05 to start with and they will gradually get lower as I tweak my campaign.  I will start to get a lot of clicks, my CPC will begin to lower as my relevancy starts to kick in, and I can drop my CPC even lower with quality images that hopefully explain everything about my website without using too many words. 

If you're trying to get penny clicks you should never set your bid at $0.01 because your campaign will never age naturally and drop your CPC, you will be stuck at $0.01 and never get many clicks.  Yes, you'll spend $0.05 per click the first couple days but it will gradually get better and you will be glad you spent the money to age your campaign Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right


In conclusion
People always try to get their campaigns to cost $0.01 per click because it's the absolute lowest CPC you can get.  The problem is people expect to make thousands of dollars with all the clicks they're getting if they do get to $0.01 per click, but what they're doing wrong is sending traffic directly to a sales page.  The person will land on the page, see it costs $100s of dollars, and they will leave without doing anything else.  Instead, send them to your Facebook page and get them to like it so you can market to them later on with a basic post Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right 


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey

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roniahammed888

sir i am a smm and seo service provider




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stbrians

You answered my question as I wanted to know if the visitors on your page will end up buying something.

One needs to make wayd to attract people to buy once they come to your website.

The most difficult thing is convincing them to buy.




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TommyCarey

Correct, and this is where your ad copy will come into play Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right

You can write it yourself if you know what you're doing, but I suggest you outsource it to someone that knows what they're doing so you can increase your conversions 10 fold. I've seen some people complain about their conversion rates, then I help them with their ad copy, and now they have many more sales coming in with just a few tweaks to their content Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right

You need to talk about the key points of your business, service, or product without trying to make it feel like a marketing pitch. If you can show how a void is being filled or you are helping your customers, you will increase your conversions tremendously, so try to do that and see what happens Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right




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vinaya

I am yet to try adwords, however, I have tried facebook marketing. If you want to generate leads or build followers/subscribers, facebook is a good platform. You can target to the right customers and benefit from facebook marketing.
I might try adwords soon.
Thanks for the tips.




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TommyCarey

Facebook is much easier to get penny clicks with, but it's actually more difficult to convert those clicks into a sale, which is why I try to get my campaigns on Adwords down to $0.01 per click and sell a cheap service or product to boost my sales.

If you target just countries like India and Bangladesh, you will be able to drop your CPC pretty low, but you will also need something on your website they will be willing to purchase. You need to remember that they don't make as much as most people, so a $5 product or service will still seem like a $50 or $100 product or service to us.

Hopefully, that helps you a bit more Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right




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vinaya

I have marketed my books through facebook ads. I did get a lot of clicks on my ads, however, I did not get sales as expected. In fact, the sales even did not cover my advertising budget. Based on my experience, I can say facebook ads are good for getting traffic, but when it comes to generate sales, facebook ads might not be effective.
I am thinking to use Adwords soon and see the difference between facebook and adwords




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Corzhens

If it is Facebook Adwords that you are talking about then you are on the right track. I have seen how it works because some of my friends would say that I had been promoting a particular product but in truth I had nothing to do with the advertisement in Facebook. My name was included in the line that says people who liked the ad. It is not true but it works well for Facebook Ads and that is the reason why it is the most popular type of advertising now.




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cmoneyspinner

OK. I understand this method much better now that you've explained it. I get why people want to get their costs down to $.01 per click. But they should also not have unrealistic expectations about the monetary results it will yield.




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vinaya

I think one cent per click is not a small budget when it comes to market your business. If your target is 10 k clicks, you will be already spending a lot of money in marketing. It is true that you should not have high expectations, however, expecting at least recovery of the marketing budget and making some profits from your investment is realistic expectations.




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trixari

This is the first time I have read about this idea but I'm happy I came across this post. I have been looking for ways to earn money online and this idea just interests me. I hope I can read more about it so I'll learn how it works and when I'm ready, I'll get started with it right away and see how much I can grow from this industry. If you have any advice for beginners like me, I would greatly appreciate it! Tommy Carey Marketing:  Penny clicks through PPC campaigns can be profitable if done right




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anchoreztin

This article is an opener too. What we should also take note in this article of you really want to succeed in this kind of business is use the loopholes in your advantage. Instead of avoiding those loopholes, use them as for your advantage. I hope you well in this newly found way to earn a living. I am wishing that it will prosper.




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amelia88

Knowing about how this all works in order to help construct and continually build a following is helpful. I didn’t really understand the purpose behind it until this explanation.




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Alymae

I don't really understand this before but since you have explained this clearly, finally, I get the message. Facebook is a really good marketing platform. I'll take advantage of this when the time comes. Thank you for always giving helpful tips. I'm always looking forward to all your other tips specially those that help beginners.




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treecko142

Your point about penny clicks and Facebook is really sound advice especially for startups who want to save as much as possible during the early stages. Rather than advertising directly to your website, it's more beneficial to use the clicks for your facebook page.




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Corzhens

PPC is not really very clear to me but I am trying to learn because I have plans of earning money from my freelancing for my subsistence in the future. When you say PPC, does that mean that I will advertise and pay when someone clicks on my ads? Or is it the other way around that I earn when someone clicks on my ads? Pardon me for sounding ignorant but this is the first time that I have come across this PPC program.




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vinaya

Pay per click is an advertising method when the advertiser pays the publisher for every clicks on the ad. For instance, you start a campaign on Adwords and Adwords places your ads on various sites through Adsense and even on Google search. You will not be paying until someone clicks on your ad. You can learn about your ads performance from your dashboard.




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kgord

I think as long as you are not expecting too much too soon, this is a fine method of getting the type of results you want. It can be very helpful. I think it can be a win win for all.




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ajahcuizon

This is very helpful for those people who want to increase the number of their customers while using other ways to earn money. One hing that I learned is that you should do something for them and they will do something for you in return. You give them a way to earn, you get your business to be advertised. The catch is that, how will you make your customer stay and buy product and not just earning money from you. You should have enough strategies to some up with, just like you have stated above. Although the growth may be slow, if you will adjust your products on things that you know your customers will buy, the success will come to you in no time. You just have to use it as an advantage.




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