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How to use sales urgency to increase profits without looking spammy
A lot of people understand that using sales urgency as a marketing tactic to increase sales works very well, but not many people do it right, and that's what this discussion is all about! If you're using urgency to boost sales, you're likely seeing a boost in immediate sales, but you might not be doing it right and that means you could be hurting your website's image.
Your urgency sales system could be working, but if you're just coming off as a spammy company, you're actually losing a lot more sales than you could be making. A good urgency sales system will increase your profits by 20%, but a great one can boost sales up by 50% and it's surprising there aren't many people doing it right beside the massive companies that aren't too worried about making every sale possible.
If you're using an urgency tactic to boost sales or want to use it, then please keep reading this discussion and I'll let you know what you should be doing.
Show some scarcity
A good urgency setup will always have some sort of scarcity, which means you only have XX amount of products or services for sale, and this will increase the likelihood of people purchasing because they don't want to lose out. People are afraid of losing something, so if you're showing that you have 4 of an item or service left, it will push them to purchase.
Now, if you're doing it the right way, you'll show a countdown timer along with a number that drops with every single purchase. So not only do people see they're going to miss out on the sale after 24 hours, but they see that there are only a few items or services left, and that will push them, even more, to purchase because they don't want to miss it.
Know what your customer actually needs
If you don't know what your customers really need from you, you're likely going to offer the wrong service or products for a limited time, and that means you won't profit as much as possible.
The easiest way to know what people really want from your website is to simply ask them! Just put up a form that says "What would you like to see on sale?" and list 4 or 5 items or services and see which gets the most votes. The item with the most votes will be the one getting purchased the most when it comes down to crunch time
Show visitors some consequences
One of the biggest selling tricks is to tell or show someone what will happen without your product or service, and it's always a bad thing, which will entice those people to purchase from you. Showing them negative outcomes from people who haven't purchased from you will only make them want to purchase because they don't want the same outcome.
If you can do this right, you can sell anything to anyone, and they will be grateful they have your product or service because they dodged a bullet
Creating urgency through scarcity and a countdown timer that shows when someone will lose the sale will almost always increase your profits if you do it right. If you can follow the 3 points I talked about above here, you will be able to create the perfect urgency in order to see those 50% increase in sales, and you will be able to push that back into your company and make even more money
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