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8 reasons you could be hurting your businesses image and not knowing it
When it comes to websites and your business, you could actually be hurting your own image online and not even know you're doing it. A lot of times, a business will go online and talk about what they're doing, but they won't be clear and understand exactly who they're targeting, which will actually hurt them in the long run because no one will gravitate towards their products or services.
If you're running a business, you want the best branding possible so your online image is taken in a positive way and no one is thinking "Oh, there's THAT company trying to get into the spotlight again!" because if you get to this point then you should just close up shop.
In this discussion, I'll briefly be going over 8 reasons you could be hurting your businesses image and not knowing it, and those 8 reasons are:
Your purpose isn't clear
It doesn't matter if you're posting on social media or your own website, if your purpose isn't clear as the sky on a nice summer evening, you won't notice a lot of users gravitating towards you. We all need people to come to us for products or services, so be sure your purpose is clear and you'll see more people deciding to work with you for what they need.
You self-promote too much
I would say that over 95% of websites are doing this every single day, and it needs to stop because it's killing your businesses image. You may think you're increasing the chances of making a sale, but in reality, you're just hurting your image because everyone sees you as promoting something they might not need or want.
Your company blends in too much
If you can't get your company to stand out from your competitors, you're dead in the water, and that's because no one will be able to know if you're better or not. If you want to be chosen from the crowd, be sure to have a better website design as well as branding, and you will notice that people start to flock to you more than they ever did
You avoid using normal channels
A lot of people and businesses think they're too good for Facebook, Twitter, Pinterest, LinkedIn, etc. but that's never the case. You can't think you're better than everyone, even if you own Google, because people will avoid you like the plague. You will also need to get on these big social platforms in order to get noticed more often than your competitors, taking all the sales possible
You have not separation from personal and business life
Many times people will get too personal when it comes to business and they will begin to blend the two of them. If you're blending your personal and business life, there will be absolutely no separation, and you will notice that people won't know where to contact you as well as them going to your competitors who run solely a business and not a personal company.
You consistently under-deliver on services
One of the biggest ways to hurt your image online is to always under-deliver on purchases. It doesn't matter if you're doing SEO or if you're selling physical products, if they are low quality, it will carry over to your business name and people will see you as something to avoid. To be sure people want to come back to you, you need to over-deliver on everything and people will likely come back to order time and time again
You're bad at participating on social media
Not being active on social media is a killer when you're trying to be as profitable as possible. Not only does it hurt your profits, your online image isn't seen as often, and that means your branding is not being done right. All you have to do is post regularly to your own pages as well as guest post to niche related pages and you will get noticed more often
You're extremely inconsistent
No one likes inconsistency because it's simply annoying, so don't do it with your business and you will see your brand being taken seriously. People will actually unfollow you, unsubscribe, or just avoid you at all costs if they see you're inconsistent. They do this because it's easier to follow a business that is consistent with what they do and what they're posting, so whey would they follow you who is inconsistent?
It's not difficult to have a good image online, but it is actually pretty easy to screw it up, so if you're doing any of the above actions then you should go over your work process and start doing more with less self-promotion in every post If you can run a business that offers good content, is consistent, and doesn't always try to sell to your visitors then you'll likely be one of the good ones and people will gradually find you over time
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