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Adwords campaign sheds some light on a new source of sales
Whenever I think of running an AdWords campaign, I always think of how many clicks I'm going to lose to countries like India who apparently love everything I do, but they rarely purchase from me for some reason. I'm sure a lot of you run into this as well, you'll set up a campaign and have your CPC at a point where you think you'll get worldwide clicks, but you'll just waste money on low-cost clicks in the masses that don't really convert. I've come across a way to actually build up profits with those low priced clicks that most of us think are useless and a waste of money lol
You can't be greedy when it comes to online sales, and if you're not you can actually build a decent amount of wealth, so don't let greed take over how much you're charging for a service or product. Remember, the more people who purchase from you, the more likely you'll have a wave of positive reviews coming back and boosting your business into the stratosphere in a much shorter amount of time than if you were to sell $1,000 sweaters or $10,000 SEO services!
Below I'll go over a few things I thought about for a while but never really acted on, and those things are:
India is great for sales if the price is low
If you think about it, India's currency is nowhere near the value of the US dollar, but that doesn't mean it's a negative thing when you see a lot of people from India clicking your ads and using up your daily funds in your campaign. I use to think I was wasting money when people from India would click my ads, but recently I came to the conclusion that I was doing something wrong and it wasn't adwords sending me bad traffic.
My prices were too high in USD to convert anyone from India! So what I did was create a simple service that helped them out, and I sold it for a few dollars. Most people from India can afford $3 to $5 services or products, but most of mine were listed at $50 and above on my new website. Now that I have some more affordable services to people in India, I've noticed that I'm making 3 or 4 times my investment solely from purchases coming from India The services I offer for that low amount are pretty simple, but they're more of an introductory price and they also prove that I will do the work and the customer can trust me with $50 or more.
You can build up a great deal of returning clients
I started my new website about 2 months ago and just recently started pushing it through Adwords. I targeted the entire world and set my max CPC at $0.05, which is actually pretty low, but I was getting up to 100 clicks for my keywords I was targeting. I've tweaked my campaigns for better performance and now I'm getting up to 150 clicks for the same amount of money, which boosts my sales and increases my profits without putting in more money than anticipated.
The best thing about this is you can bring in a lot of returning clients who have more than just one website. I just had one person order a $5 service and said if it goes well they will order for their 12 other websites. Now, that's not a whole lot of money if you think about it, but this $5 service only takes me a minute or two to finish, which means I'll be making $60 for 1 or 2 hours of work that isn't difficult to do lol
Those happy customers will likely mention you to their friends and family who could use you, and they may even post about you on a forum you're not aware of, pulling in more clients and boosting your profits.
3rd world countries shouldn't be excluded
I would usually exclude 3rd world countries, but I quickly realized that they can be tapped into for profits if you just do the right things. You need to be awake when they are, or hire someone to answer incoming emails, in order to capture them right when they're on your website. If you're in bed ready to fall asleep and your phone goes off, you need to answer that message or email and see what they're asking, you'd be amazed how often you seal the deal just by responding a few times. On the other hand, you could be talking to these people for an hour and they might not purchase, which is a waste of time but you wouldn't have known that unless you tried to close the deal
I urge you to set up a campaign solely targeting 3rd world countries and setting your CPC lower than normal and scaling it up slightly to see where the sweet spot of profits vs. spending really is for those countries. Right now I'm set at $0.05 and my average CPC is $0.04, but I'm not done tweaking and I think I can get more people to my website without increasing my daily budget
Be sure to have autotranslation on your pages
This is a biggie when you're targeting a worldwide audience, especially if you're setting your CPC so low, and that's because the people landing on your website might not be able to read it. If they can't read it, they won't understand what they need to buy, and they will leave almost immediately without viewing a second page and increasing your bounce rate along the way.
There are plenty of plugins, free and paid, that can help you translate a page when a user lands on it. The good ones will show some flags in the top corner of your page, and the visitor will understand they can change the language of your website simply by finding their own language in that drop-down list, and that means you will likely close some more sales without doing any additional work. Now, the only thing that might annoy you is you'll be getting messages and emails in a different language than what you can understand, but that's not a problem if you can simply go to translate.google.com and copy/paste their message and write up your response in your own language then translate it to theirs and send it to them
Adwords is a great source of traffic and sales if you know what you're doing, and that may not be the easiest thing to do, but you should never give up after one little failure. I've had plenty of great Adwords campaigns, and I've had even more that failed for a long time, but I didn't stop and I learned from what I didn't succeed at and I'm in a place now that allows me to know what not to do when it comes to targeting low-income countries compared to the US and how to get them to sign up for my services without having to do a massive amount of work for pennies. You can do this too, you just need to think outside of the box a little bit, if you can you'll be successful
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